Parity Cube Pvt. Ltd.
Website:
paritycube.com
Company:
https://www.linkedin.com/company/paritycube
Seniority: Mid-Senior level
Industries: Technology, Information and Internet
Job details:
About the Role
We're looking for a proactive, relationship-driven Senior Manager, Publisher Partnerships & Growth to own both sides of our strategic publisher relationships: winning new publishers worth a real partnership, and growing the ones we already have so they earn more through us and stay.
This is a hunter-gatherer role at the tier where that works, the head and mid-tier publishers whose volume moves the number and who justify a human relationship. Landing a strong new publisher and growing an existing one draw on the same muscle: building and deepening high-value partnerships. You'll do both.
What You'll Own
Winning new publishers. Identify and land strategic publishers, using performance insight to know which publishers are worth pursuing, and relationship skill to bring them onto the platform. This is targeted hunting for publishers who'll drive real volume, not mass sign-ups.
Growing existing publishers. Deepen the strategic base, help publishers earn more through us (better offers, placement, tools, performance), expand their activity, and win a larger share of their promotion. A publisher who earns more stays and grows; that is the core of the job.
Publisher earnings success. Actively help publishers monetize better, surface high-converting offers, improve their performance, and feed back what they need (offers, rates, creatives, tools) to promote harder. This is what keeps publishers with us rather than churning to a competing network.
Active book management. Read the performance curve across the strategic base, spot declining publishers early and re-engage them before they drift, and respond where competing networks are pulling their volume.
Coordination. Work with Advertiser Partnerships to mobilize the right publishers behind priority advertisers (the demand-meets-supply lever), and with Ad Operations on onboarding, integration, and tracking, so publishers activate fast and nothing falls between teams.
Leadership, as it scales. Build and lead a team of publisher partnerships colleagues as the base grows, and set a culture of proactive commercial ownership.
Key Success Metrics
Primary
- Revenue / volume from strategic publishers (new and existing)
- Publisher earnings growth (existing base earning more through us)
Secondary
- New strategic publishers landed
- Publisher retention / churn across the strategic base
- Reactivation of declining publishers
- Share-of-promotion won from key publishers
Experience
- 8 to 12 years in Publisher Development, Partnerships, Affiliate Marketing, Account Management, or Performance Marketing.
- Proven track record both landing new publisher/partner relationships and growing existing ones, able to point to specific publishers taken from X to multiples of X.
- Strong relationship and negotiation skill with publishers, creators, and media partners.
- Commercial judgment to identify which publishers are worth pursuing, reading performance signals to find opportunity.
- Affiliate/performance fluency: how publishers earn, CPS/CPA/CPC models, offer economics, payout structures, and what drives publisher performance.
- Comfort reading performance data and turning it into growth action.
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