Sarthak Engineering
Website:
sarthakengineering.com
Job details:
Company Description Sarthak Engineering specializes in selling and servicing reconditioned centrifuges and separators used in dairy, edible oil, and pharmaceutical industries. The company offers a wide range of GEA Westfalia and Alfa Laval machines sourced from various locations worldwide, along with all necessary spare parts for periodic servicing and repairs. Sarthak Engineering follows strict repair documentation and detailed inspection processes to ensure reliability, traceability, and high-quality rebuilding of equipment. Every repair job includes thorough recording of component conditions, deviations, and damages, supporting consistent standards and long-term performance for clients.
Role Description The Social Media Marketing Specialist is a full-time hybrid role based in Sonipat, with flexibility for some work-from-home arrangements. This role is responsible for planning, creating, and publishing engaging content across social media platforms to build brand awareness and support lead generation for Sarthak Engineering. Day-to-day tasks include managing social media calendars, designing and posting updates about products and services, monitoring engagement, responding to comments and messages, and optimizing content based on performance metrics. The specialist will collaborate with the marketing and sales teams to align campaigns with business objectives, run targeted digital marketing initiatives, and maintain consistent brand messaging. The role also involves tracking analytics, preparing regular performance reports, and recommending improvements to enhance reach and audience engagement.
Qualifications
- Candidates should possess skills in Social Media Marketing and Digital Marketing to plan and manage campaigns across multiple online platforms.
- Candidates should possess skills in Social Media Content Creation and Marketing to develop, schedule, and optimize posts aligned with brand goals.
- Candidates should possess strong Communication skills to engage audiences, collaborate with internal teams, and present campaign results clearly.
- Understanding of basic analytics tools (e.g., platform insights, Google Analytics) and ability to interpret data for campaign improvement.
- Familiarity with design tools (such as Canva or similar) for creating visual content is beneficial.
- Prior experience in B2B or industrial marketing, especially in engineering or manufacturing domains, is an advantage.
- Diploma or degree in Marketing, Communications, Business, or a related field is preferred, or equivalent practical experience.
- Ability to work in a hybrid setup, manage time effectively, and handle multiple campaigns simultaneously.
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