Albeli Exports
Website:
albeli.co
Job details:
Location: Kolkata (On-Site)
Company: Albeli
Employment Type: Full-Time
About UsAt Albeli, we are a leading force in the textile and saree industry, specializing in premium wholesale and bulk production. We don't just sell sarees; we partner with boutiques, resellers, and bulk buyers to supply them with the best inventory in the market. As we continue to scale, our digital presence is a primary pillar of our growth.
The RoleAre you a creative powerhouse with a strategic mindset? We are looking for a dynamic Social Media Executive to join us on-site at our Kolkata office and take complete ownership of our Instagram presence. Your primary mission is simple but challenging: create viral, high-converting content that speaks directly to our B2B wholesale audience.
You will manage three of our core Instagram pages—Albeli, Albeli Fashions, and Albeli Unstitched—overseeing everything from the initial reel concept to hitting "publish" and engaging with our community.
If you know how to leverage Instagram to drive serious business inquiries and understand that a wholesale buyer needs a different message than a retail shopper, we want you on our team.
Key Responsibilities- End-to-End Content Creation: Conceptualize, shoot, and edit high-quality Instagram Reels from our Kolkata location, showcasing our extensive saree collections. You will be the creative force behind the camera and the editing desk.
- Platform Management: Take the helm of our three distinct Instagram accounts (@Albeli, @AlbeliFashions, @AlbeliUnstitched), ensuring a consistent posting schedule and cohesive brand aesthetic.
- B2B Storytelling: Differentiate our content from standard retail brands. Your reels and posts must be heavily tailored to attract bulk buyers, boutique owners, and commercial partners.
- Viral Strategy: Keep a pulse on the latest audio and visual trends on Instagram, adapting them creatively to the B2B saree niche to maximize reach and drive organic, viral growth.
- Community Management: Actively monitor and respond to comments and Direct Messages across all pages. You will be the first point of contact for potential leads, maintaining a professional and engaging tone to help convert inquiries into buyers.
What Makes You Perfect for This Role- Proven Experience: You have a strong portfolio demonstrating your ability to shoot and edit highly engaging short-form video content (Reels/TikToks).
- The B2B Mindset: You intimately understand the difference between B2C (retail) and B2B (wholesale) marketing. You know how to talk to a boutique owner buying 100 pieces, rather than a consumer buying just one.
- Textile/Fashion Affinity: A keen eye for ethnic fashion aesthetics, color, and design. Prior experience in the saree, garment, or fashion industry is a massive plus.
- Software Proficiency: Highly skilled in mobile and desktop editing tools (e.g., Premiere Pro, CapCut, InShot).
- Customer-Centric: Excellent written communication skills to handle DMs and comments promptly and professionally.
Why Join Albeli?- Creative Freedom: You will have the autonomy to experiment, test new ideas, and shape the visual identity of our brands.
- Direct Impact: Your content won't just sit there; it will directly fuel our sales pipeline and business growth.
- Dynamic Environment: Work alongside our team in Kolkata in a fast-paced, fashion-forward environment where your ideas are valued and implemented quickly.
Click on Apply to know more.