Website:
skitii.com
Job details:
Company Description: Mindful Gurukul Private Limited develops Skitii, an AI-powered emotion regulation platform designed for cancer patients undergoing chemotherapy and radiation treatment. Skitii combines highly accurate real-time emotion detection with adaptive music therapy to significantly reduce treatment-related anxiety and distress. The platform focuses on closing the critical gap in emotional support for more than 1.39 million cancer patients annually in India, many of whom experience moderate to extreme distress during treatment. Mindful Gurukul is currently seeking regulatory approval for Skitii as a medical device in India, positioning the company at the intersection of healthcare innovation and patient-centered care. Team members have the opportunity to contribute to meaningful work that directly enhances the treatment experience of patients.
Role Description: The Social Media The executive role is a full-time hybrid position responsible for planning, creating, and managing social media content across platforms such as Instagram, Facebook, LinkedIn, and X (Twitter). Day-to-day activities include developing content calendars, writing and designing posts, coordinating visuals with design resources, scheduling and publishing content, and monitoring engagement and audience growth. The role involves tracking performance metrics, preparing regular reports, and optimizing campaigns based on data and audience feedback. The Social Media Executive will collaborate with marketing and product teams to align messaging with brand strategy, support campaign launches, and amplify key stories related to Skitii’s impact on cancer care. The position also requires staying current with social media trends, best practices, and platform updates relevant to healthcare and technology audiences.
Qualifications
- Strong skills in social media strategy, content planning, and campaign execution across major platforms (e.g., Instagram, Facebook, LinkedIn, X).
- Ability to create engaging written content, captions, and basic visual assets, with a solid understanding of brand tone and storytelling.
- Experience using social media management and analytics tools to track performance, derive insights, and optimize content.
- Knowledge of digital marketing concepts, including audience targeting, community building, and organic growth tactics.
- Comfort working with healthcare or impact-driven brands, with sensitivity to patient-centered and empathetic communication.
- Strong organizational skills, attention to detail, and ability to manage multiple platforms and deadlines in a remote setting.
- Excellent written and verbal communication skills in English; additional Indian languages are an advantage.
- Bachelor’s degree in marketing, communications, media, or a related field, or equivalent practical experience.
- Prior experience in a social media or digital marketing role, preferably within healthtech, startups, or mission-driven organizations.
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