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Job details:
About The Job:
We are seeking a high-energy, data-driven SEO and Digital Growth Specialist to join our marketing team to drive our Dubai based websites. This isn't your standard SEO role; we need a digital strategist who understands the nuances of an E-commerce Platform. The ideal candidate has 3+ years of experience, with significant experience deeply embedded in an E-commerce company. You will be responsible for scaling our organic presence in Dubai, through a blend of technical SEO, content strategies, and community-led growth.
Key Responsibilities:
* Execute on-page SEO initiatives, including meta optimization, internal linking, and content optimization.
* Conduct technical SEO audits to improve crawlability, indexation, site performance, and Core Web Vitals to ensure a peak-performing website.
* Implement schema markup and structured data.
* Drive brand authority and referral traffic through strategic engagement on Reddit and Quora, positioning our products as segment leaders in core communities.
* Perform keyword research and content gap analysis to identify growth opportunities.
* Monitor website performance using GA4, Google Search Console, SEMrush/Ahrefs, and provide actionable insights.
* Collaborate with Content, Product, and Backend teams to implement SEO best practices.
* Engage with content team to optimise blog posts, social content and other SEO practices.
* Track SEO performance, competitor strategies, and industry trends.
* Optimize for AI Search: Execute Generative Engine Optimization (GEO) strategies to maximize brand visibility and retrieval rates within popular LLM responses such as ChatGPT, Claude, Gemini, Co-Pilot, Grok, Cloud AI, DeepSeek, Perplexity, MetaAi, MistralAi etc.
Requirements:
* 3+ years of hands-on SEO experience.
* Strong expertise in Technical SEO, On-Page SEO, Content Optimization, Keyword Research, and Schema Markup.
* Hands-on experience with Google Analytics (GA4), Google Search Console, SEMrush or Ahrefs, and Screaming Frog.
* Deep understanding of Schema.org vocabulary, nested JSON-LD implementation, and Shopify Liquid architecture.
* Must have Shopify and Wordpress experience.
* Track record of managing off-page brand footprint signals across high-authority digital PR networks and semantic databases.
* Good understanding of HTML/CSS, Core Web Vitals, and page speed optimization.
* Strong analytical, problem-solving, and stakeholder management skills.
* Proven experience optimizing brand entities for RAG (Retrieval-Augmented Generation) systems and LLM search behaviors.
* Candidates with experience working for E-commerce platforms in Dubai, would be preferred.
Click on Apply to know more.
