Website:
digitalwolf.co.in
Job details:
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Key Responsibilities
- Develop and execute end-to-end performance marketing strategies across Google Ads and Meta Ads.
- Plan and build conversion-focused marketing funnels from awareness to lead generation/sales.
- Manage campaign setup, audience targeting, budget allocation, bidding strategies, and optimization.
- Analyze campaign performance using metrics like CPA, CPL, ROAS, CTR, conversion rate, and customer acquisition cost.
- Conduct A/B testing of creatives, audiences, landing pages, and campaign structures.
- Optimize campaigns regularly to improve ROI and reduce acquisition costs.
- Work closely with content, design, and sales teams to improve campaign performance.
- Track performance using Google Analytics, Meta Ads Manager, and reporting dashboards.
- Stay updated with latest paid media trends and platform changes.
Required Skills & Qualifications
- 3–6 years of hands-on experience in performance marketing.
- Strong expertise in Google Ads (Search, Display, Performance Max, YouTube Ads).
- Strong expertise in Meta Ads (Facebook & Instagram campaigns).
- Experience in lead generation and conversion-focused campaigns.
- Strong understanding of marketing funnels and customer journeys.
- Ability to analyze data and make strategic decisions.
- Experience managing budgets and scaling successful campaigns
Preferred Skills
- Experience with:
- Google Tag Manager
- Google Analytics 4
- Meta Pixel
- Conversion API
- Landing page optimization
- CRM integrations
- Marketing automation tools
- Experience handling monthly ad spends of ₹5 lakh+ will be an advantage.
Click on Apply to know more.
