Baheri Consultancy Pvt. Ltd.
Website:
baheri.media
Job details:
Company Description:
Baheri Consultancy Pvt. Ltd. is a full-funnel digital marketing agency that specializes in innovative online marketing and web development solutions. Their 360° marketing solutions are tailored to meet the specific needs of B2B and B2C business models, offering services from display advertising to SEO, paid media, and online reputation management.
Role Overview:
We are looking for a Retention Marketing Manager who can independently manage end-to-end customer lifecycle marketing across multiple brands. This role will focus on building high-performing automation journeys, improving retention, reducing churn, and driving revenue through CRM channels like Email, WhatsApp, and SMS. The ideal candidate should be both strategic and execution-focused, with strong experience in automation tools, data analysis, and multi-brand management in an agency environment.
Key Responsibilities:
Marketing Automation & Lifecycle Management:
- Build and manage end-to-end automation workflows (Welcome, Abandoned Cart, COD Verification, Post-Purchase, Winback, Re-engagement).
- Execute campaigns across Email, WhatsApp, and SMS channels.
- Create personalized and segmented customer journeys to improve engagement
Multi-Brand Ownership (Agency Setup):
- Independently manage automation and retention strategies for multiple client accounts.
- Understand each brand’s customer lifecycle, tone, and business goals.
- Ensure timely execution and consistent performance across all brands.
Retention & Revenue Growth:
- Develop strategies to improve customer retention and lifetime value (LTV).
- Identify churn risks and implement re-engagement strategies.
- Drive upsell and cross-sell campaigns through CRM channels
Tools, Integration & Data Management:
- Work with tools like Klaviyo, WebEngage, MoEngage, HubSpot, and Mailchimp.
- Manage WhatsApp automation tools such as WATI, AiSensy, Kwik Engage.
- Integrate CRM with Shopify, payment gateways, and analytics tools (GA4, GTM).
- Ensure proper data flow, tagging, triggers, and event tracking.
Performance Optimization & Reporting:
- Track and optimize key metrics: Open Rate, CTR, Conversion Rate, CRM Revenue.
- Conduct A/B testing for content, creatives, and workflows.
- Prepare performance reports and share actionable insights
Cross-Functional Collaboration:
- Work closely with creative, performance marketing, and tech teams.
- Align campaigns with marketing calendars, offers, and launches.
- Contribute to overall growth and retention strategy discussions
Key Requirements:
- 3–6 years of experience in Marketing Automation / Retention / CRM Marketing
- Strong hands-on experience with Email & WhatsApp automation tools
- Experience working with multiple brands (agency experience preferred)
- Solid understanding of customer lifecycle, segmentation, and personalization
- Familiarity with Shopify or other e-commerce platforms
- Working knowledge of GA4, GTM, and campaign tracking.
- Basic understanding of APIs, automation logic, or scripting (JavaScript/Python is a plus)
- Strong analytical, problem-solving, and execution skills
Preferred Profile
- Experience in a digital marketing agency or D2C/e-commerce brands
- Ability to work independently in a remote setup
- Strong communication and stakeholder management skills
- Detail-oriented with a performance-driven mindset
Click on Apply to know more.
