Princeton IT Services, Inc
Website:
princetonits.com
Job details:
Job Title: Email Marketing Specialist
Experience: 2-3 Years
Location: Gudivada,Andhra Pradesh (On-Site)
Employment Type: Full-Time
About The Role
We are looking for a creative and detail-oriented
Email Marketing Specialist with 2-3 years of experience to develop, execute, and optimize email marketing campaigns. The ideal candidate should have hands-on experience with email automation tools, audience segmentation, campaign performance analysis, and lead nurturing strategies.
Key Responsibilities
- Plan, create, and execute email marketing campaigns to drive engagement, lead generation, and customer retention.
- Design and manage email workflows, drip campaigns, newsletters, and promotional emails.
- Segment email databases and personalize campaigns for targeted audiences.
- Monitor campaign performance and provide actionable insights using key metrics such as open rates, click-through rates, conversions, and unsubscribe rates.
- Conduct A/B testing on subject lines, content, layouts, and CTAs to improve campaign effectiveness.
- Maintain and update email subscriber lists while ensuring data accuracy and compliance.
- Collaborate with marketing, content, and design teams to develop engaging email content.
- Ensure email campaigns comply with GDPR, CAN-SPAM, and other email marketing regulations.
- Track marketing automation performance and recommend optimization strategies.
- Generate regular reports and present campaign results to stakeholders.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-3 years of hands-on experience in Email Marketing or Digital Marketing.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud, ActiveCampaign, or similar tools.
- Strong understanding of email marketing best practices and customer lifecycle marketing.
- Experience with marketing automation and CRM platforms.
- Basic knowledge of HTML/CSS for email template customization is a plus.
- Strong analytical skills with the ability to interpret campaign data and performance metrics.
- Excellent written and verbal communication skills.
- Attention to detail and ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- Experience with lead nurturing and customer engagement campaigns.
- Knowledge of Google Analytics and reporting tools.
- Familiarity with SEO, content marketing, and digital marketing channels.
- Experience in B2B or B2C email marketing environments.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work on innovative marketing campaigns.
- Career growth and professional development opportunities.
- Collaborative and dynamic work environment.
Click on Apply to know more.