Healthy Master
Website:
healthymaster.in
Job details:
About Healthy MasterHealthy Master is a fast-growing Indian D2C healthy snacking brand on a mission to make clean, tasty, and convenient snacking accessible to every household. We sell directly via our website, marketplaces, and quick-commerce partners, and are now doubling down on retention and customer lifetime value.
Role OverviewWe are looking for a data-driven Retention Marketing Manager to own and scale our customer lifecycle across email, SMS, WhatsApp, app push, and loyalty programs. Your primary goal will be to increase repeat purchases, improve engagement, and grow customer lifetime value through thoughtful journeys, targeted campaigns, and continuous experimentation.
You will work closely with performance marketing, product, brand, and CX teams to design and execute retention strategies tailored to our diverse customer cohorts (first-time buyers, subscribers, loyalists, churned customers, etc.).
Key Responsibilities :
Strategy & Planning● Own the overall retention and lifecycle marketing strategy across email, SMS, WhatsApp, app push, and loyalty/referral initiatives.
● Map and continuously refine the end-to-end customer journey – from first purchase to loyal advocate – with clear lifecycle stages, goals, and messaging.
● Define retention KPIs (repeat purchase rate, churn rate, cohort performance, LTV, reactivation rate, subscription retention, etc.) and build plans to hit them.
Campaign & Journey Execution● Plan, build, and deploy automated lifecycle flows (welcome, post-purchase, replenishment, win-back, cart abandonment, browse abandonment, subscription reminders, RTO/churn rescue).
● Run always-on and campaign-based communications for new launches, offers, seasonal events (festivals, payday, health days), and quick-commerce partnerships.
● Collaborate with content and design teams to brief and review creative (copy, subject lines, templates, creatives) aligned with brand voice and regulatory guidelines.
Segmentation, Personalization & CRM● Build and maintain audience segments based on behavior, RFM (recency, frequency, monetary), product preferences, channel engagement, and demographics.
● Implement personalization and dynamic content (product recommendations, content blocks, offers, timing) to make communication more relevant and increase conversion
● Ensure database health – list hygiene, opt-in management, DND compliance, and unsubscribe workflows across channels.
Analytics, Reporting & Optimization● Track and report performance of all retention campaigns and journeys (open rate, CTR, CVR, revenue, unsubscribe, spam complaints, repeat purchase rate, cohort metrics).
● Set up A/B tests across subject lines, creatives, offers, send times, and audience splits; translate insights into clear actionables.
● Partner with the data/analytics team to build cohort and LTV analyses and translate them into strategic levers (pricing, offers, pack sizes, subscription nudges).
Cross-functional Collaboration● Work closely with performance marketing to align acquisition and retention strategies, ensuring high-quality leads and smooth handover into lifecycle flows.
● Collaborate with product, merchandising, and supply teams to plan campaigns around inventory, new product launches, and hero SKUs.
● Partner with CX/support to close feedback loops and identify retention opportunities based on customer complaints, reviews, and NPS.
Tools & Operations● Manage execution through CRM/marketing automation tools (e.g., Klaviyo, WebEngage, MoEngage, Clevertap, or similar) and SMS/WhatsApp providers.
● Maintain channel calendars and workflow boards (Asana, Notion, Trello, or similar) to keep all stakeholders aligned on timelines and deliverables.
● Own the retention marketing budget, prioritizing experiments and programs based on ROI and impact
Requirements :
● 3–6 years of hands-on experience in retention, CRM, or lifecycle marketing in a D2C/e-commerce, consumer brand, or internet-first business.
● Strong understanding of lifecycle marketing, cohort analysis, and customer retention levers (offer strategy, pack strategy, frequency nudges, loyalty, and referral programs).
● Proven track record of building and optimizing campaigns across email and SMS; experience with WhatsApp and app push is a strong plus.
● Proficiency with at least one major CRM/marketing automation platform (Klaviyo, WebEngage, MoEngage, Clevertap, Braze, etc.)
● Comfortable working with data: can build basic reports, read dashboards, and derive insights to drive decisions. Excel/Sheets and analytics tools familiarity required.
● Excellent copy sense and eye for creativity; able to work with designers and writers to create thumb-stopping, high-converting communication.
● Strong project management skills, ability to handle multiple campaigns, deadlines, and stakeholders in a fast-paced environment
Nice-to-have
● Experience in FMCG/D2C food, wellness, or health-tech brands.
● Experience with loyalty programs, subscriptions, and referral marketing.
● Basic HTML/CSS knowledge for email template troubleshooting and minor edits.
● Experience running experiments around pricing, bundling, and offers for repeat users.
Click on Apply to know more.