Website:
veritastechcompass.com
Job details:
Email Marketing Executive — Lead Generation (Remote, Full-Time)
About Veritas Tech Compass
Veritas Tech Compass turns creative concepts into measurable business results through strategy, innovation, and technical expertise. We build data-driven marketing solutions that help clients sharpen their outreach and generate high-quality leads. Our team designs and runs campaigns that balance creativity with hard performance metrics. We value experimentation, continuous improvement, and practical impact — and we give people room to work with modern tools in a results-oriented environment.
The Role
You'll plan, execute, and optimise outbound email campaigns that generate qualified leads for our SEO and web development services in the USA, UK, and Canada.
Day to day, you'll build targeted prospect lists, write and schedule campaigns, segment audiences, and set up automated sequences that move prospects through the funnel. You'll monitor performance, analyse open rates, click-through rates, and conversions, and run A/B tests to improve them. You'll work closely with our marketing and sales teams to align messaging, sharpen lead qualification criteria, and make sure engaged contacts get followed up quickly. Throughout, you'll keep campaigns compliant with email regulations and deliverability best practice, and refine your approach based on what the data tells you.
Performance Expectations
- Deliver 3–4 qualified leads per day for SEO and web development services from the USA, UK, and Canada markets
- Maintain healthy deliverability, engagement, and conversion metrics across all active campaigns
- Report on pipeline contribution and campaign performance on a regular cadence
Requirements
- You must have your own email infrastructure — your own sending domains and mailboxes, warmed and ready for outbound. This role requires you to run campaigns on your own setup rather than company-provided accounts.
- Hands-on experience with modern email platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud, Instantly, Smartlead, or similar)
- Proven marketing automation and lead generation experience — building automated workflows, nurture sequences, and qualification frameworks that feed a sales pipeline
- Marketing analytics capability: you can read campaign data, track KPIs, and make optimisation calls based on what you find
- Strong written communication — concise marketing copy and clear collaboration with cross-functional teams
- Ability to work independently in a remote setup and run several campaigns at once
Nice to Have
- B2B demand generation experience, particularly for SEO, web development, or digital services
- Familiarity with CRM systems
- Working knowledge of email deliverability, domain warm-up, and compliance (CAN-SPAM, GDPR, CASL)
- Practical grounding in A/B testing and segmentation
- Prior experience selling into North American and UK markets
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent practical experience. We care more about what you've delivered than where you studied.
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