Danone
Website:
danone.com
Job details:
About Danone Group:
Mission: ‘Bringing Health through Food to as Many people as Possible’
Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, raising awareness about healthy eating and drinking habits, and conducting our business sustainably. Danone’s dual focus on commercial performance and societal responsibility, combined with an ongoing commitment to innovation and the strengthening of its health-oriented brands, has resulted in strong performance worldwide. With nearly 90,000 employees and products sold in over 120 markets, Danone has generated more than €27 billion in sales annually.
More information can be found at www.danone.com.
About Danone India:
India is among the countries in the APAC zone wherein Danone has its presence. Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to pregnant mothers, infants, young children as well as adults. These products are manufactured in India and sold nationally under recognized brands such as Aptamil, Dexolac, Nusobee, and Protinex. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company's head office is in Mumbai, Maharashtra, with a manufacturing facility situated in Lalru, Punjab.
More information can be found at https://www.danone.in/
Job Summary
Roles & Responsibilities:
- Contribute to the development of the category wise and channel wise sales plan for the different states in coordination with field sales team, National Trade marketing and Sales Development and Marketing team
- Be the lead resource to anchor the implementation and quality execution for all the reginal business plans for General Trade channel
- Responsible for topline budgets for the category across the region
- Build category specific strategies to build relevant category in each state of the region
- Own and drive loyalty programs across geographies. Will be single point of contact for regional initiatives to drive efficiencies of loyalty program across geographies
- Monitor and optimize BLT spends by region to drive various initiatives for the region.
- Become the lead repository of internal as well and external information and create expertise for the region. Develop deep understanding of competition strategies and intelligence. Contiguously work with HO team to build relevant category understanding
- Responsible for delivering Trade Marketing objectives within the stipulated budgets
- Be the lead resource for coordinating the demand planning and forecasting for the region. Work closely with demand planning to maintain high quality of forecast accuracy
- Allocation of DSR/RSR as per the guidelines and DB ROI analysis
- Partner with Trade Marketing Team to enhance sales performance and productivity of DSR/RSR
- Develop data analytics for drive sales performance. Must ensure that the analytics provided has clear KPIs that help increase productivity for the field team. All formats must be simple, easy to understand and actionable for the field team in the region
- Fully accountable to drive the success of all Go To Market Transformation Projects in the region. Must fully maintain & update the GTM Blueprint Master with 100% data accuracy and ensure relevant, agreed updates are communicated to team from time to time
- Custodian for GATE meetings success in the region. Ensure structured discussions with key output KPIs
- Evaluate the capabilities of distributors (new and existing) to serve the business using structured assessment tools in line with agreed norms. Must thoroughly evaluate all new DB appointments (business case & documents) in the region before giving a go ahead for code creation.
- Manage R&R of DSR/RSR and merchandiser – Must collaborate with relevant SPOC to ensure incentives are accurately updated and disbursed
- Working with sales team to identify infrastructure opportunities. Planning appointment of Distributor, Super Stockist and Sub-Stockist
- Lead the installation and use of automation tools rolled out for performance optimization
- Fully accountable for success of deployment & planned usage of Sales IT (SFA / DMS / Business Intelligence, etc.) tools in the region. Responsible for training, on-boarding & certification of users on the various tools in the region. Must collaborate with Helpdesk team(s) to ensure successful resolution of user queries within specified TAT. Must provide inputs on key features used by other players and gap in our system from time to time
- Must discuss with ZSMs and prepare proposals for business need
- Should be knowledgeable on Nielsen data usage and drive differentiated initiatives in conjunction with ZSM
- Fully accountable to manage the Regional MIS in the region to maintain all relevant Business Intelligence reports and Dashboards required for business delivery
- Must collaborate with the National Sales Training Manager to ensure complete participation of all users for the stipulated training agendas. Must provide input on industry best practices from time to time
- Evangelize use of best practices of one area to be replicated to others
Job Specifications
- 5+ years of GT ASM experience
- 1-2 Years of trade/customer marketing will be preferable
- Graduate and MBA would be preferred
- Experience in respective zone is preferable
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