Website:
truzonsolar.com
Job details:
Performance Marketing Specialist
Drive leads. Own the pipeline. Make every rupee of ad spend count.
Truzon Solar is building an in-house digital marketing team - no agencies and no outsourcing of core performance marketing functions.
We’re looking for a hands-on Performance Marketing Specialist who can personally own paid media across Meta, Google, LinkedIn and YouTube, optimise campaigns continuously, build the complete lead-to-CRM funnel and generate not just leads, but qualified commercial and industrial solar prospects who are actually in a buying cycle.
You’ll work directly with the Head - Brand & Marketing and collaborate closely with the content and creative team.
About Truzon Solar
Truzon Solar is the consumer brand of Suntek Energy Systems Pvt. Ltd., a solar EPC company delivering commercial, industrial and large-scale rooftop solar installations across South India.
We design and commission solar energy plants for factories, warehouses, commercial complexes, hospitals, educational institutions and large residential projects.
Our work is measurable, high-value and built for the long term - and so is our marketing.
The Role
You will own every rupee of Truzon Solar’s paid media budget across Meta, Google, LinkedIn and YouTube.
Your responsibility goes beyond CPL or lead volume. You will own the quality of leads entering the business, the campaign-to-landing-page experience, CRM integration, attribution, WhatsApp automation and performance optimisation across the complete funnel.
The objective is simple: generate qualified pipeline and measurable business outcomes, not vanity metrics.
Key Responsibilities
Paid Campaign Management
▪ Own and manage paid media accounts end-to-end across Meta Business Manager, Google Ads — Search, Display and YouTube — and LinkedIn Campaign Manager
▪ Design, launch and continuously optimise lead-generation campaigns targeting commercial and industrial decision-makers across India
▪ Build and manage Meta campaigns across Facebook and Instagram covering:
- Lead generation
- Brand awareness
- Video reach
- Retargeting sequences
▪ Build Google Search campaigns targeting high-intent B2B solar keywords such as:
- Commercial solar installation
- Industrial rooftop solar EPC
- Solar plant South India
- C&I solar contractor
Build LinkedIn Sponsored Content and Lead Gen campaigns targeting:
Job titles: CFO, CMD, Purchase Head, Facility Manager, DGM Operations
Company size: 50–5,000 employees
Industries: Manufacturing, real estate, pharma, hospitality, education and logistics
▪ Run YouTube pre-roll and in-stream campaigns using Truzon’s video assets
▪ Build and manage the complete retargeting stack covering:
- Website visitors
- Video viewers
- Lead-form openers
- Custom lookalike audiences built from existing customers
Landing Pages & Conversion Optimisation
▪ Brief the SEO Manager and developer on campaign landing-page requirements covering:
- Message alignment
- CTA design
- Form structure
- Load speed
- Mobile experience
▪ Own conversion rate, not just click-through rate. If the landing page is not converting, improve the brief instead of only changing the ad.
▪ Monitor landing-page performance monthly and A/B test:
- Headlines
- CTAs
- Form lengths
- Page structures
▪ Ensure the entire Ad → Landing Page → Form → CRM journey remains properly tracked and operational at all times.
CRM & Lead Management
▪ Own end-to-end lead-capture automation.
Every lead generated through Meta, Google, LinkedIn, website forms, landing pages and WhatsApp must be captured instantly and automatically pushed into the ERP/CRM in real time.
▪ Leads must automatically be tagged by:
- Source
- Platform
- Campaign
- Geography
- Audience
- Creative
▪ Leads must be immediately routed to the telecalling team through predefined assignment rules.
Zero lead leakage. Zero delays. Zero dependency on manual data entry.
▪ Track lead quality every month — including the percentage of paid leads accepted as qualified by the sales team and the reasons for rejection.
▪ Work with the Head of Marketing to define what constitutes a qualified lead across:
- Commercial solar
- Industrial solar
- Institutional solar
…and configure campaigns accordingly.
WhatsApp Automation
▪ Manage WATI or Interakt WhatsApp Business automation
▪ Build and manage:
- Initial-response sequence
- 3-step lead nurture flow
- Re-engagement campaigns for cold leads
▪ Maintain broadcast lists for quarterly outreach to existing customers and warm prospects
▪ Coordinate with the Content Manager on WhatsApp copy and communication timing.
Reporting & Optimisation
▪ Submit a weekly performance snapshot every Monday covering:
- Spend
- CPL by channel
- CTR
- Lead volume
- Lead-quality rate
- Top-performing ad sets
- Bottom-performing ad sets
▪ Submit a comprehensive monthly report covering the complete funnel from impressions to qualified pipeline, including:
- Spend breakdown
- A/B test outcomes
- Recommendations for the following month
▪ Run a minimum of 2 structured A/B tests every month across:
- Creative variants
- Audience segments
- Landing-page elements
- Copy hypotheses
▪ Give the creative team performance-led feedback on what is working and what needs to change — for example, whether testimonial videos, static creatives, 15-second reels, 30-second videos or educational hooks are performing better.
▪ Maintain zero overspend against the approved monthly advertising budget and escalate immediately if budget pacing moves off plan.
What We’re Looking For
Required Experience
▪ 4-5 years of hands-on performance marketing experience
This must be actual campaign execution and optimisation experience - not only agency account management.
▪ Proven experience running Meta lead-generation campaigns against CPL targets
Experience should include genuine B2B or service lead generation, not only brand-awareness or e-commerce campaigns.
▪ Hands-on Google Ads knowledge covering:
- Search campaign structure
- Keyword match types
- Negative keywords
- Quality Score improvement
- Bid strategies
▪ Experience working with structured CRM systems such as:
- Zoho CRM
- HubSpot
- Salesforce
- Equivalent platforms
▪ Understanding of B2B buying cycles - including the reality that a ₹50 lakh solar project can take approximately 3–9 months from first enquiry to closure, and campaigns need to be designed accordingly.
▪ Working knowledge of:
- UTM parameters
- Google Analytics 4
- Meta Pixel
- Conversion API setup
Preferred Experience
▪ B2B marketing exposure within:
- Infrastructure
- Energy
- Construction
- Real estate
- Capital equipment
▪ Exposure to LinkedIn Ads, even if limited, with an understanding of its targeting logic
▪ Experience with WhatsApp automation tools such as WATI, Interakt or similar
▪ Familiarity with landing-page platforms such as:
- Unbounce
- Instapage
- Custom HTML pages
▪ Experience presenting performance reports to senior leadership — with narrative-driven recommendations rather than data dumps.
Skills & Competencies
▪ Strong analytical thinking — comfortable with numbers and able to identify patterns in performance data
▪ Clear written communication — campaign briefs and reports should be understandable to non-technical stakeholders
▪ Self-directed and accountable — you identify underperforming campaigns yourself instead of waiting to be told to optimise them
▪ Collaborative — you work closely with creative teams on briefs, assets and performance feedback
▪ Business-oriented — you think in terms of pipeline and revenue contribution, not merely impressions and clicks.
Tools You’ll Use
▪ Meta Business Manager
▪ Facebook Ads Manager
▪ Instagram Ads
▪ Google Ads — Search, Display, YouTube, Performance Max
▪ LinkedIn Campaign Manager
▪ Google Analytics 4
▪ Google Search Console
▪ CRM — Zoho / HubSpot / equivalent
▪ WATI or Interakt
▪ Google Tag Manager
▪ Meta Pixel
▪ Conversion API
▪ Buffer or Hootsuite for coordinated content boosting
▪ Google Sheets / Excel for performance reporting
Why Join Truzon Solar
▪ Direct access to leadership - you report to the Head - Brand & Marketing and your work is visible to the MD from Day 1
▪ Real advertising budgets — not ₹20,000/month experiments, but serious paid-media investment across multiple channels
▪ Work with a fast-growing solar EPC company operating in a high-growth sector, with commercial and industrial installations at the centre of India’s solar expansion
▪ Be part of an in-house team, building expertise internally instead of giving core capability away to an agency
▪ High accountability. High ownership. Direct business impact.
📍 Hyderabad, Telangana | Full-time | On-site
Experience: 3–5 years
Department: Brand & Marketing
Reports to: Head - Brand & Marketing
Click on Apply to know more.
