Dazzle Sports Wear (India) Pvt Ltd
Website:
dazzlesportswear.com
Job details:
We are looking for a results-driven Google Ads Expert to manage and scale paid advertising campaigns for our e-commerce sportswear business. The ideal candidate should have strong hands-on experience with Google Ads, Performance Max, Shopping Ads, Search Ads, conversion tracking, Merchant Center, and e-commerce performance optimization.
- The primary objective will be to increase online sales, improve ROAS, reduce CPA, and scale profitable campaigns.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns.
- Manage Performance Max, Shopping, Search, Display, and YouTube campaigns.
- Develop product-focused campaigns for e-commerce sales.
- Optimize campaigns based on ROAS, CPA, conversion rate, revenue, and profitability.
- Manage and optimize Google Merchant Center product feeds.
- Create effective asset groups, audience signals, search themes, product groups, and campaign structures.
- Conduct regular keyword research, search-term analysis, competitor analysis, and negative keyword optimization.
- Monitor product-level performance and identify high-performing and underperforming products.
- Allocate budgets based on campaign and product performance.
- Implement strategies for campaign scaling without compromising ROAS.
- Set up, audit, and troubleshoot conversion tracking and attribution.
- Work with GA4, Google Tag Manager, Google Ads conversion tracking, and Merchant Center.
- Analyze customer acquisition and remarketing opportunities.
- Prepare weekly/monthly performance reports with actionable insights.
- Continuously test ad creatives, headlines, landing pages, bidding strategies, audiences, and campaign structures.
- Coordinate with the SEO, creative, website, and e-commerce teams to improve overall performance.
Required Skills
- Strong hands-on experience with Google Ads.
- Excellent understanding of Performance Max and Google Shopping Ads.
- Strong knowledge of e-commerce advertising and product feeds.
- Experience with Google Merchant Center.
- Good understanding of GA4 and Google Tag Manager.
- Strong knowledge of conversion tracking and attribution.
- Understanding of ROAS, CPA, CPC, CTR, CVR, AOV, LTV, and profitability metrics.
- Ability to analyze campaign data and make data-driven decisions.
- Strong Excel/Google Sheets skills.
- Experience with large product catalogs is an advantage.
- Knowledge of Shopify or other e-commerce platforms is preferred.
Preferred Experience
Candidates with experience in fashion, apparel, sportswear, D2C, or e-commerce brands will be preferred.
Experience managing high-volume product catalogs and scaling e-commerce campaigns will be an added advantage.
What We Are Looking For
We are not looking for someone who only knows how to set up Google Ads campaigns.
We need someone who can:
Analyze → Optimize → Scale → Improve ROAS → Increase Revenue
The candidate should be comfortable taking ownership of campaign performance and identifying problems independently.
Key Performance Indicators (KPIs)
- Revenue generated through Google Ads
- ROAS
- Cost per Purchase / CPA
- Conversion Rate
- Average Order Value
- New Customer Acquisition
- Campaign scalability
- Overall advertising profitability
Apply If You Have
3+ years of hands-on Google Ads experience + proven e-commerce campaign management experience + strong knowledge of Performance Max & Shopping Ads.
Click on Apply to know more.
