CloudMellow
Website:
cloudmellow.com
Job details:
Company Description CloudMellow is a tech-driven, full-scale digital marketing agency that helps businesses worldwide grow through innovative, data-informed marketing strategies. With collaborative teams in Florida, Dallas, Hyderabad, and India, CloudMellow focuses on creativity and measurable results. The agency specializes in SEO, search engine advertising, social media strategy and advertising, and content marketing to build strong lead pipelines for clients of all sizes. CloudMellow tailors solutions to each industry and client, moving beyond “one size fits all” to deliver impact-oriented online campaigns. Team members work in a culture that values partnership, adaptability, and continuous improvement in the fast-changing digital landscape.
Role Description
This is a full-time, on-site PPC Specialist role based in Hyderabad. The PPC Specialist will manage and optimize pay-per-click campaigns across search engines and paid social platforms, focusing on lead generation, ROI, and overall campaign performance. Daily responsibilities include conducting keyword research, setting up ad groups and campaigns, writing and testing ad copy, and monitoring budgets and bids. The role involves analyzing performance data through web analytics tools, preparing reports, and recommending data-driven optimizations to improve click-through rates, conversion rates, and cost per acquisition. The PPC Specialist will collaborate with digital marketing and content teams to ensure landing pages, messaging, and targeting align with client goals and brand standards.
Qualifications
- Strong skills in Digital Marketing and Online Marketing, with hands-on experience in PPC campaign management across Google Ads, Bing Ads, and paid social platforms.
- Proficiency in Web Analytics tools (e.g., Google Analytics, Google Tag Manager, reporting dashboards) to track performance, measure conversions, and guide optimization decisions.
- Experience in Social Media Marketing, particularly managing paid campaigns on platforms such as Meta, LinkedIn, and other relevant networks.
- Effective Communication skills, including clear written and verbal communication for collaborating with internal teams and explaining campaign results to stakeholders.
- Strong analytical mindset, attention to detail, and ability to interpret data to make strategic recommendations.
- Working knowledge of A/B testing, conversion rate optimization, and landing page best practices.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior agency experience or experience managing multiple client accounts is an advantage.
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