Safegold
Website:
safegold.com
Job details:
About the Role
We’re looking for a Performance Marketing Executive to join the SafeGold Growth team and
manage the day-to-day execution of our Google Ads and Meta Ads campaigns.
This is a hands-on role focused on campaign setup, daily monitoring, optimisation and reporting.
The overall strategy and campaign direction will be provided by the Growth team.
What You'll Do
- Set up, launch and manage campaigns across Google Ads and Meta Ads.
- Monitor campaigns daily across spend, conversions, CAC/CPA, ROAS and other key metrics.
- Optimise campaigns through changes to budgets, bids, audiences, placements and creatives.
- Ensure campaigns are pacing correctly and troubleshoot delivery, disapproval and performance issues.
- Track and report daily/weekly campaign performance and highlight key trends or issues.
- Work with the Growth and Creative teams to execute new campaigns and creative tests.
- Monitor creative performance and share learnings with the team.
- Work with Product/Analytics teams to ensure tracking and attribution are working correctly.
- Use tools such as AppsFlyer, GA4, Firebase and Google Sheets as required.
What We're Looking For:
- 2- 4 years of experience in performance marketing / digital advertising.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good understanding of campaign setup, targeting, bidding, optimisation and performance metrics.
- Strong analytical and numerical skills with good attention to detail.
- Comfortable working with Excel/Google Sheets and performance dashboards.
- Ability to independently manage day-to-day campaign operations.
- Proactive approach to identifying and flagging performance or tracking issues.
Good to Have
- Experience in fintech, BFSI, D2C, e-commerce or consumer internet.
- Previous agency experience.
- Experience with app acquisition and AppsFlyer/MMPs.
- Familiarity with GA4, Firebase and Google Tag Manager.
What This Role Offers
You’ll get hands-on experience managing paid acquisition for a growing consumer business,
working closely with the Growth team across Meta, Google, app marketing, analytics and creative performance.
Click on Apply to know more.
