About the role
Marketplace Ads Specialist – Paid Account Management
Location: Noida (Work from Office)
Drive advertising success for a portfolio of sellers — where your PPC expertise, playbooks and data-driven
optimization help sellers grow profitably on Amazon.
New Trends Commerce Private Limited is a Poddar Group Company with Amazon Investment. Our vision is to be
the most trusted go-to-market partner for businesses, empowering them to establish and grow their digital
ventures efficiently and cost-effectively — through a customer-focused approach, sales expertise, a
high-performance culture, and tech-powered sales strategies. We provide end-to-end go-to-market solutions:
identifying the right customer segments, data-driven sales strategies, sales training and automation, on-ground
execution, and client retention.
We hire and develop the best talent through rigorous hiring & talent management mechanisms anchored in our
Leadership Principles. Our teams invent & reinvent for customers, simplify execution, and deliver the key inputs
of the business with the right quality and at speed.
About the role
We are building a Paid Account Management business that helps sellers launch, grow and scale their online
business. The Marketplace Ads Manager owns end-to-end ads management on Amazon for all sellers in the
program — a portfolio of 80–100 sellers at any given time. This is an in-house expert role: you design the
campaigns, run the optimizations, work directly with sellers on their advertising, and partner with Account
Managers to make ads a growth lever for every seller.
Responsibilities
1. Own each seller's growth through advertising and the ads goals for every seller — end-to-end ads
management for a portfolio of 80–100 sellers, planning, launching, managing and scaling campaigns across
Sponsored Products, Sponsored Brands and Sponsored Display
2. Set up ads for every newly onboarded seller within defined timelines — account audit, campaign structure,
keyword research, targeting and budget allocation
3. Optimize every account on a fixed weekly/fortnightly cadence — bid and budget management, keyword
harvesting, negative targeting, wasted-spend reduction and budget pacing — to deliver each seller's ACOS,
ROAS and sales goals with full budget utilization
4. Use ads platforms, bulk operations and automation tools to run the portfolio efficiently
5. Work directly with sellers on their advertising — ads plans, budget recommendations, performance
reviews and query resolution — alongside the Account Managers
6. Partner with Account Managers on each seller's aligned growth plan — build the ads goals of the seller's
Joint Business Plan (JBP) with the AM and deliver progress against them through the year
7. Champion seller success — identify sellers where ads investment can unlock growth, and drive budget and
campaign expansion with sellers
8. Support the business development team with ads audits and inputs during seller pitches
9. Build the ads playbook for scale — standard campaign templates, category-level strategies, SOPs and
checklists — so quality stays consistent as the portfolio grows
10. Publish ads performance reports on a monthly cadence — portfolio-level dashboards and seller-level
summaries — and keep track of the latest trends in Amazon Ads, bringing them into the program
Basic qualifications
1. 2+ years of hands-on Amazon Ads (PPC) experience managing multiple seller accounts — agency, SPN or
seller-services background preferred
2. Previous experience of managing marketplace brands and sellers is mandatory
3. Proven command of Sponsored Products, Sponsored Brands and Sponsored Display — campaign
structures, keyword research, bid strategies — and fluency with ACOS, ROAS, TACOS, CTR, CVR and CPC
4. Strong working knowledge of the Amazon Ads console and Seller Central; comfort building and uploading
bulk sheets to manage campaigns at portfolio scale
5. Hands-on experience with ads automation and research tools such as Helium 10, Jungle Scout or similar
tools
6. Experience handling sizeable monthly ad budgets across multiple categories
7. Excellent Excel and analytical skills
8. Strong written and oral communication; ability to explain ads performance simply to sellers and internal
teams
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