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About Us
Vitalpro Consumer Private Limited is a fast-growing, design-led food company building modern Indian brands at the intersection of tradition, craftsmanship, and contemporary lifestyles. We believe India’s food heritage deserves to be experienced in formats that feel relevant, refined, and thoughtfully designed for today. We are an early stage start up with a vibrant team wanting to make an impact in the foods category.
Our approach blends authentic recipes, high-quality raw materials, strong visual identity, and disciplined execution. Every brand we build is rooted in culture, but expressed in a way that fits seamlessly into modern homes, gifting moments, cafés, and everyday consumption.
Our portfolio includes:
Saffron & Mishri
A premium contemporary mithai brand inspired by India’s rich sweet-making traditions. It combines authentic flavours with refined presentation, making it equally at home in festive gifting, luxury hospitality, and modern retail environments. Trusted by leading five-star hotels and premium partners, the brand elevates mithai into a sophisticated, design-forward experience. (saffronandmishri.com)
224 Craftery
A modern café and experience-led format that reinterprets Indian-inspired offerings through a contemporary lens. It brings together global sensibilities and Indian taste preferences, creating products and spaces that feel current, indulgent, and culturally grounded. It is as much about atmosphere and storytelling as it is about the product itself. (224craftery.com)
Wholicious
A new-age wholesome food brand built for consumers who want balance without compromise. Focused on authentic raw materials, honest recipes, and clean labels, Wholicious delivers everyday food that is nutritious, flavour-forward, and easy to trust. It reflects a growing shift toward mindful eating that does not sacrifice taste.
Our brands operate across quick commerce, e-commerce marketplaces, modern trade, hospitality partnerships, and direct-to-consumer channels. This multi-channel presence demands operational excellence, agility, and precision. Behind every product is a supply chain built for speed, quality control, and consistent execution.
Role Description This full-time, on-site role is based in Mumbai and focuses on leading Quality Control and New Product Development (NPD) for food products. The Manager will design, implement, and monitor quality standards and food safety protocols across production processes, ensuring compliance with regulatory requirements and internal benchmarks. The role involves overseeing laboratory testing, sensory evaluation, and documentation, as well as investigating non-conformities and driving corrective and preventive actions. The Manager will lead NPD initiatives, including concept development, formulation, trials, shelf-life studies, and scale-up from pilot to commercial production, in close collaboration with cross-functional teams. Day-to-day tasks include supervising quality and NPD teams, coordinating with manufacturing and supply chain, managing vendor quality, optimizing processes, and preparing reports and insights for leadership to support continuous improvement.
Qualifications
- Strong expertise in food quality assurance, quality control systems, and food safety standards (e.g., FSSAI, HACCP, ISO) with hands-on experience in food manufacturing environments.
- Proven experience in New Product Development for food or confectionery, including formulation, trials, sensory evaluation, and successful commercialization of products.
- Knowledge of laboratory testing methods, packaging and shelf-life evaluation, and documentation practices for regulatory and internal audits.
- Ability to analyze production and quality data, identify trends and root causes, and implement process improvements and corrective actions.
- Strong stakeholder management and collaboration skills to work with production, procurement, marketing, and external vendors or partners.
- Demonstrated leadership capabilities, including team supervision, training, and development in a plant or production setting.
- Excellent written and verbal communication skills, with attention to detail and a structured approach to documentation and reporting.
- Mandatory prior experience in the foods sector; experience in sweets, chocolates, or confectionery is highly desirable.
- Bachelor’s or Master’s degree in Food Technology, Food Science, Dairy Technology, or a related discipline.
- Comfort with using digital tools and basic
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