FirstCry.com (BrainBees Solutions Ltd.)
Website:
firstcry.com
Job details:
Job Description-
Job Title : Marketing Manager – Acquisition, Admissions & Brand Growth (Intelli Education/Preschool)
Role Summary
Lead the marketing, admissions, and brand growth function for one of India's largest preschool networks. Drive student and franchise acquisition, strengthen brand visibility, own customer-facing digital platforms, and build data-driven systems that enable business growth across 500+ preschool centres.
Key Responsibilities
- Develop and execute integrated marketing strategies to drive enquiries, admissions, and revenue growth across.
- Own the complete admissions acquisition funnel by monitoring lead generation, conversion performance, campaign ROI, and centre-wise growth metrics.
- Plan and execute franchise acquisition campaigns while partnering with the Sales team to build and strengthen the franchise partner network.
- Define and govern brand identity, communication, and design guidelines across 500+ preschools, ensuring consistency across all marketing and creative assets.
- Lead creative strategy and campaign execution for national, regional, and centre-level marketing initiatives.
- Own and continuously enhance the website, mobile app, and customer-facing digital platforms to improve user experience and business outcomes.
- Own the backend ecosystem supporting Sales and Admissions, including systems, workflows, automations, and process improvements to enable operational excellence.
- Champion a data-driven culture by building business dashboards, analysing performance metrics, translating insights into actionable strategies, and driving execution with cross-functional teams.
- Partner with Technology, Academics, Sales, Operations, and Business teams to deliver scalable marketing initiatives and digital projects.
Ideal Candidate
- 5-7 years of experience in Marketing, Brand Marketing, Admissions Marketing, or Business Growth.
- Proven experience in customer acquisition, franchise marketing, digital marketing (WhatsApp and Facebook), and brand management.
- Strong understanding of websites, apps, marketing technology, dashboards, and business analytics.
- Demonstrated ability to lead cross-functional projects involving Marketing, Sales, Technology, and Operations.
- Highly analytical with strong project management, stakeholder management, and execution capabilities.
- Experience in Education, EdTech, Retail, Consumer Internet, or multi-location businesses is preferred.
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