Myfroyoland Frozen Yogurt
Website:
myfroyoland.com
Job details:
Company Description Myfroyoland is a leading self-serve frozen yogurt chain, established in 2015, with 45+ locations across India, the U.K., and Congo. The brand focuses on premium ingredients, innovative flavors, and a highly customizable dessert experience that distinguishes it within the Quick Service Restaurant (QSR) industry. Customers enjoy a wide variety of flavors and toppings, enabling them to create their ideal frozen yogurt combinations. Myfroyoland emphasizes customer-centric service, aiming to deliver memorable experiences with every visit. The company continues to grow through strategic expansion and franchising, driven by a mission to redefine frozen yogurt through quality, innovation, and trust.
Job Description
Social Media & Content Executive
Company: MyFroyoland
Location: Balewadi, Pune
Employment Type: Full-time
Experience: 2 years
Department: Marketing
About the Role
We are looking for a Social Media & Content Executive who will take complete ownership of MyFroyoland’s social media presence — from content ideation and shooting to posting, community management, influencer collaborations and performance tracking.
This is a highly hands-on role. The ideal candidate should be comfortable being on the ground, visiting stores, shooting content on a phone/camera, spotting trends and turning everyday moments into engaging social media content.
You should be someone who understands what makes people stop scrolling and can proactively create content without needing a detailed brief for every post.
Key Responsibilities
1. Social Media Management
- Take day-to-day ownership of MyFroyoland’s Instagram, Facebook and other relevant social platforms.
- Plan and maintain a weekly and monthly content calendar.
- Manage posting of Reels, posts, Stories and other social content.
- Maintain a consistent brand voice and visual identity.
- Ensure regular and timely content across all platforms.
2. Content Ideation & Strategy
- Constantly generate new and engaging content ideas for MyFroyoland.
- Identify trending Reels, formats, sounds, memes and social media trends.
- Adapt relevant trends to the MyFroyoland brand.
- Develop content around products, flavours, toppings, stores, customers, employees, festivals, offers and campaigns.
- Think beyond promotional content and create content that people genuinely want to watch and share.
3. Content Shooting
This is a key part of the role.
- Visit MyFroyoland stores regularly to shoot content.
- Shoot high-quality Reels, Stories, product videos, customer interactions and behind-the-scenes content.
- Shoot using a smartphone and/or camera.
- Understand basic lighting, framing, composition and camera movement.
- Capture both planned and spontaneous content.
- Direct simple shoots involving staff, customers, creators and influencers.
- Maintain an organised library of raw photos and video footage.
- Coordinate with the Graphic Designer for more advanced editing requirements.
4. Reel & Short-Form Content Creation
- Create and edit basic-to-intermediate Reels and short-form videos.
- Add music, captions, text, transitions and effects where required.
- Understand Reel pacing, hooks and storytelling.
- Create content suitable for Instagram Reels, Stories and other short-form platforms.
- Work with the Graphic Designer/Video Editor for more complex edits.
5. Influencer & Creator Management
- Identify relevant influencers and content creators for MyFroyoland.
- Reach out to creators and coordinate collaborations.
- Brief influencers and provide campaign requirements.
- Coordinate visits to stores and content shoots.
- Track deliverables and ensure content is posted as agreed.
- Build relationships with relevant local creators across different MyFroyoland locations.
- Maintain an organised influencer database.
6. Community Management
- Monitor Instagram comments, DMs, tags and mentions.
- Respond to customers appropriately and promptly.
- Encourage customers to create and share MyFroyoland content.
- Identify UGC opportunities.
- Escalate customer complaints or operational issues to the relevant team.
- Build an active MyFroyoland community online.
7. Campaigns & Store Marketing
Plan and execute social media campaigns for:
- New product/flavour launches
- New store openings
- Festivals and occasions
- Offers and promotions
- Contests
- Influencer campaigns
- Brand campaigns
- Coordinate with store teams to capture location-specific content.
- Develop content ideas specific to individual outlets.
- Ensure new stores and existing stores receive adequate social media visibility.
8. Analytics & Reporting
Track:
- Reach
- Engagement
- Reel views
- Shares
- Saves
- Follower growth
- Profile visits
- UGC
- Influencer performance
- Prepare a monthly social media performance report.
- Identify successful and underperforming content.
- Use data to continuously improve the content strategy.
Requirements
- 2 years of experience in social media/content creation.
- Strong understanding of Instagram and short-form video.
- Must be comfortable shooting content independently.
- Good smartphone photography and videography skills.
- Ability to edit basic Reels.
- Strong understanding of Instagram trends and trending content.
- Good copywriting and communication skills.
- Experience with influencer marketing is preferred.
- Strong organisational and time-management skills.
- Ability to work independently and manage multiple priorities.
- Willingness to travel between MyFroyoland stores for content shoots.
Tools
Experience with:
- Instagram
- Meta Business Suite
- Instagram Insights
- CapCut
- Canva
- Lightroom or similar photo-editing apps
- Basic camera/smartphone photography
- Google Sheets/Excel
What We’re Looking For
We are looking for someone who is:
Creative • Proactive • Trend-Aware • Camera-Friendly • Fast • Curious • Organised • Social-Media Obsessed
You should be comfortable going into a store and saying:
“Give me 20 minutes — I can create five pieces of content here.”
You should naturally notice content opportunities — a new topping, a customer reaction, a funny staff moment, an overloaded froyo cup, a new flavour or a trending audio — and know how to turn them into content.
Preferred Experience
Experience with F&B, QSR, cafés, dessert brands, fashion, lifestyle or other consumer brands is preferred.
Experience managing social media for a brand with multiple physical locations will be an advantage.
Portfolio / Work Samples
Candidates must submit:
- Social media accounts/pages they have managed
- Reels/content they have created
- Examples of content they have personally shot
- Previous campaigns handled
- Influencer collaborations, if applicable
- Performance results, where available
Candidates who have both managed social media and personally created/shoot content will be strongly preferred.
Compensation
₹25,000-30,000 per month, depending on experience and capability.
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