Udyog Paathshala
Website:
udyogpaathshala.com
Job details:
Location: Pune, Maharashtra | Hybrid
Work Experience: Minimum 5 years
Employment Type: Full-time
Industry Experience: B2B Marketing / Digital Marketing / Client Servicing
Role Overview
We are looking for an experienced Social Media and Performance Marketing Expert who can independently manage key B2B client accounts end-to-end.
The person will be responsible for developing monthly digital marketing plans, managing clients’ social media presence, running performance marketing campaigns, coordinating content execution, monitoring campaign performance, and delivering measurable business results.
This is a client-facing role that requires a strong combination of performance marketing expertise, strategic thinking, account management, communication skills, and hands-on execution capability.
Key Responsibilities1. Key Account Management
- Manage assigned B2B client accounts end-to-end.
- Understand the client’s business, industry, products, target customers, competitors, and marketing objectives.
- Act as the primary point of contact for all digital marketing and social media activities.
- Conduct regular client meetings, campaign reviews, and monthly performance discussions.
- Build strong client relationships and ensure timely delivery of all agreed marketing activities.
- Coordinate with internal content writers, designers, video editors, website teams, and other stakeholders.
2. Social Media Strategy and Management
- Develop monthly social media strategies and content calendars for B2B clients.
- Plan campaigns across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Identify content themes, campaign ideas, lead-generation opportunities, and audience-engagement initiatives.
- Ensure consistent brand positioning, messaging, tone, and visual communication.
- Monitor social media performance and recommend improvements based on data and audience response.
- Oversee the publishing, scheduling, optimisation, and reporting of social media content.
3. Performance Marketing
- Plan, execute, monitor, and optimise paid campaigns across:
- Meta Ads
- Google Search Ads
- Google Display Ads
- YouTube Ads
- LinkedIn Ads, wherever relevant
- Create campaign structures based on client objectives such as lead generation, website traffic, brand awareness, remarketing, and conversions.
- Conduct audience research, keyword research, competitor analysis, and campaign forecasting.
- Manage campaign budgets and ensure effective allocation across platforms.
- Continuously optimise targeting, creatives, landing pages, bidding strategies, keywords, and ad copies.
- Track campaign metrics such as CPL, CPC, CTR, conversion rate, ROAS, lead quality, and customer acquisition cost.
- Set up and manage remarketing and retargeting campaigns.
- Ensure correct tracking through Google Analytics, Meta Pixel, Google Tag Manager, and conversion-tracking tools.
4. B2B Lead Generation
- Develop digital lead-generation strategies specifically for B2B clients.
- Understand long B2B buying cycles and create campaigns for different stages of the customer journey.
- Work closely with clients’ sales teams to evaluate lead quality and campaign effectiveness.
- Create campaigns targeting business owners, decision-makers, purchase heads, plant heads, functional heads, and other relevant B2B audiences.
- Recommend landing pages, lead magnets, webinars, downloadable resources, case studies, and other conversion assets.
5. Analytics and Reporting
- Prepare weekly and monthly performance reports for clients.
- Translate campaign data into clear business insights and actionable recommendations.
- Track social media growth, engagement, website traffic, leads, conversions, and campaign ROI.
- Present performance reviews confidently during client meetings.
- Identify underperforming campaigns and take corrective action proactively.
6. AI Tools and Marketing Automation
- Use AI tools to improve campaign planning, content ideation, research, ad-copy development, reporting, and productivity.
- Stay updated with emerging AI tools relevant to digital marketing, design, content, automation, and analytics.
- Use platforms such as ChatGPT, Gemini, Claude, Canva AI, automation tools, and other relevant marketing technologies.
- Identify opportunities to automate repetitive marketing and reporting activities.
- Encourage AI-enabled workflows while maintaining content quality and brand relevance.
Required Experience and Skills
- Minimum 5 years of experience in digital marketing, social media marketing, or performance marketing.
- Proven experience in managing B2B clients and B2B marketing campaigns.
- Strong hands-on expertise in Meta Ads and Google Ads.
- Experience in independently managing monthly digital marketing plans for multiple client accounts.
- Strong understanding of B2B customer journeys, lead-generation funnels, and conversion strategies.
- Working knowledge of Google Analytics, Google Tag Manager, Meta Business Manager, and conversion tracking.
- Ability to analyse campaign data and make optimisation decisions.
- Strong client servicing, communication, presentation, and relationship-management skills.
- Ability to manage multiple accounts, deadlines, campaigns, and stakeholders simultaneously.
- Strong understanding of social media platforms, content formats, trends, and algorithms.
- AI-savvy and comfortable experimenting with new AI-powered marketing tools.
- Good written and verbal communication skills in English.
Preferred Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Management, Communications, or a related field.
- Google Ads or Meta Blueprint certifications will be an advantage.
- Experience working with B2B manufacturing, industrial, professional services, education, consulting, technology, or MSME clients will be preferred.
- Prior experience in a digital marketing agency or client-account management role will be an advantage.
- Experience with CRM platforms, marketing automation tools, and lead-management systems will be preferred.
Key Performance Indicators
The candidate’s performance will be evaluated on:
- Campaign lead generation and lead quality
- Cost per lead and campaign ROI
- Achievement of client marketing objectives
- Social media engagement and audience growth
- Timely delivery of monthly marketing plans
- Client satisfaction and account retention
- Accuracy and quality of campaign reporting
- Budget utilisation and campaign optimisation
- Strategic recommendations provided to clients
- Effective use of AI and automation tools
Candidate Profile
The ideal candidate should be:
- Strategic as well as execution-oriented
- Comfortable managing clients independently
- Highly analytical and performance-driven
- Proactive in identifying campaign opportunities
- Strong in planning, coordination, and follow-through
- Curious about AI, digital trends, and new marketing technologies
- Capable of taking complete ownership of client accounts
Location Requirement
Only candidates currently based in Pune
How to Apply
Interested candidates may share their updated resume along with:
- Current CTC
- Expected CTC
- Notice period
- Current Pune location
- Details of B2B clients handled
- Monthly advertising budgets managed
- Examples of Meta and Google campaigns handled
- Key campaign results achieved
Click on Apply to know more.