- Salary
- ₹2 - 7 LPA
- Experience
- 2+ yrs
- Location
- Kolkata, West Bengal, India, Chandannagar, West Bengal, India
- Job type
- Full-time
Required skills
- BTL Activations
- Offline Marketing
About the role
Key Responsibilities
- Develop and execute localized offline marketing strategies aligned with national and global business objectives.
- Analyze regional market trends, customer insights, competitor activity, and market opportunities.
- Plan and execute exhibitions, trade fairs, dealer meets, product launches, roadshows, farmer meetings, and other on-ground activations.
- Drive qualified lead generation through field marketing, events, demonstrations, rural activations, and dealer-led campaigns.
- Work closely with dealers, distributors and regional sales teams to execute local marketing programs.
- Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline brand assets.
- Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.
- Manage local PR, media partnerships, sponsorships, community outreach, and co-branded marketing initiatives.
- Ensure consistent brand identity and messaging across all offline touchpoints while adapting campaigns to regional requirements.
- Develop regional marketing toolkits, campaign materials, activation plans, and execution guidelines.
- Prepare and manage offline marketing budgets and ensure activities are delivered within approved budgets and timelines.
- Track campaign performance, lead generation, engagement, event outcomes, and ROI; recommend improvements based on performance data.
- Collaborate with Sales, Product, Digital Marketing, and other internal teams to ensure integrated campaign execution.
- Prepare regular reports and actionable insights for management.
About Jigsaw
https://theonehorn.com/home/
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