TestKart - Sell Mock Tests Online
Website:
testkart.in
Job details:
Company Description TestKart is a ready-to-use platform and marketplace that enables teachers to easily create, publish, and sell mock tests, courses, and study materials. The platform manages technology, test infrastructure, and payments, so educators can focus on delivering high-quality content. TestKart helps educators reach students across India, expanding their impact beyond traditional classrooms. By simplifying distribution and scaling, the company empowers teaching professionals to grow their brands and unlock new income opportunities.
Role Description The Influencer Marketing Lead will be responsible for designing and executing influencer marketing strategies to promote TestKart’s offerings to educators and students. This full-time, on-site role based in Noida involves identifying and onboarding relevant influencers, managing long-term partnerships, and coordinating campaigns across social media platforms. The role includes negotiating collaborations, tracking performance metrics, and optimizing campaigns based on data-driven insights. The Influencer Marketing Lead will work closely with marketing, sales, and product teams to align messaging, amplify brand awareness, and drive user acquisition and engagement. The position also requires staying current with industry trends and emerging creators in the education and edtech space.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal communication and stakeholder management.
- Candidates should possess Influencer Marketing skills, such as strategy development, creator identification, and relationship and campaign management.
- Candidates should possess Social Media Marketing skills, including platform-specific content understanding, audience engagement, and analytics-based optimization.
- Candidates should possess Public Relations skills, including brand representation, reputation management, and coordination of external communications.
- Candidates should possess Sales-related skills, such as negotiation, pitch development, and converting collaborations into measurable business outcomes.
- Experience in digital or influencer marketing within consumer internet, edtech, or related industries is beneficial.
- Ability to work on-site in Noida, collaborate cross-functionally, and manage multiple campaigns and deadlines is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience) is desirable.
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