Bookmyacre
Website:
bookmyacre.com
Job details:
Job Description – Head of Marketing
Position: Head of Marketing
Industry: Real Estate
Experience: 15 years overall, with 10 years of relevant real estate marketing experience
Location: Sector 135 Noida
Reporting To: CEO
About the RoleWe are looking for an experienced and results-driven Head of Marketing to lead the company's marketing strategy, brand building, digital presence, and performance marketing initiatives.
The ideal candidate will have 15+ years of overall marketing experience, including 10 years of hands-on experience in the real estate industry. The candidate should have a strong understanding of digital marketing, brand awareness, lead generation, performance marketing, customer acquisition, and real estate marketing campaigns.
- Key Responsibilities1. Marketing Strategy & LeadershipDevelop and execute the overall marketing strategy aligned with the company's business and growth objectives.
- Lead the marketing function across brand, digital, performance, content, social media, and offline marketing.
- Develop annual and quarterly marketing plans, budgets, and campaign calendars.
- Identify new marketing opportunities, channels, and customer segments.
- Lead and mentor the marketing team and manage external agencies and partners.
- 2. Digital & Performance MarketingPlan, execute, and optimize performance marketing campaigns across Google, Meta, YouTube, LinkedIn, and other relevant platforms.
- Drive qualified leads, site visits, bookings, and revenue through digital campaigns.
- Monitor key metrics including CPL, CAC, conversion rate, ROI/ROAS, lead quality, and campaign performance.
- Work closely with the sales team to improve lead quality, follow-ups, and conversion rates.
- Develop effective retargeting, remarketing, and customer acquisition strategies.
- Ensure effective utilization of marketing technology, analytics, CRM, and automation platforms.
- 3. Brand Awareness & Brand BuildingDevelop and strengthen the company's brand positioning in the real estate market.
- Create and execute brand awareness campaigns across digital and traditional channels.
- Develop strong brand communication, messaging, and customer-facing content.
- Ensure consistent brand identity across projects, campaigns, digital platforms, and offline touchpoints.
- Plan PR, influencer, corporate branding, events, and strategic partnerships where relevant.
- 4. Real Estate Project MarketingDevelop marketing strategies for new project launches, ongoing projects, and inventory movement.
- Create project-wise marketing plans covering pre-launch, launch, and post-launch phases.
- Work closely with sales, project, and leadership teams to align marketing campaigns with business targets.
- Understand customer profiles, market trends, competitor activity, pricing, and project positioning.
- Develop campaigns that generate awareness, enquiries, site visits, and sales.
- 5. Content & Social MediaOversee content strategy across social media, websites, blogs, email, video, and other digital platforms.
- Drive engaging content around projects, lifestyle, location, amenities, customer stories, and brand initiatives.
- Monitor social media growth, engagement, reach, and brand sentiment.
- Ensure high-quality creative communication in collaboration with internal teams and agencies.
- 6. Analytics & PerformanceEstablish clear marketing KPIs and dashboards.
- Analyze campaign and funnel performance and take data-driven decisions.
- Track marketing ROI and optimize budgets toward high-performing channels.
- Conduct competitor and market analysis to identify opportunities and threats.
- Present marketing performance, insights, and recommendations to senior management.
- Candidate Profile10+ years of total experience in marketing, with strong experience in leadership roles.
- 5–6 years of relevant experience in the real estate industry is mandatory/preferred.
- Strong expertise in digital marketing and performance marketing.
- Proven experience in brand building and brand awareness campaigns.
- Strong understanding of lead generation, customer acquisition, and conversion funnels.
- Experience managing significant marketing budgets and external agencies.
- Strong knowledge of Google Ads, Meta Ads, YouTube, SEO, social media, CRM, analytics, and marketing automation.
- Experience in real estate project launches and integrated marketing campaigns.
- Strong analytical, strategic, communication, negotiation, and team-management skills.
- MBA/PGDM in Marketing or a relevant qualification would be preferred.
- Key Performance Indicators (KPIs)Brand awareness and market positioning
- Qualified lead generation
- Cost per lead and customer acquisition cost
- Site visits and lead-to-visit conversion
- Lead-to-booking/sales conversion
- Marketing ROI/ROAS
- Digital reach, engagement, and organic growth
- Project launch performance
- Marketing budget efficiency
- Overall contribution of marketing to revenue growth
What We Are Looking ForA strategic yet hands-on marketing leader who understands both brand and performance marketing, has strong real estate industry experience, and can build a high-performing marketing function that delivers measurable business growth.
Click on Apply to know more.