XTEN-AV
Website:
xtenav.com
Company:
https://www.linkedin.com/company/xtenav
Seniority: Director
Industries: Software Development
Job details:
Location: Noida, Uttar Pradesh (Onsite)
Experience: 10+ Years
Primary Market: North America / US, with expanding global responsibility
Customer Segments: Pro-AV System Integrators, AV/IT Consultants, Enterprise AV Teams, Technology Managers and Commercial Technology Providers.
Role Overview
XTEN-AV is transforming the Pro-AV industry with an AI-powered platform for AV design, proposals, project management and workflow automation.
We are looking for a Director of Marketing & Growth to join our leadership team at our Noida headquarters. This is not a role focused primarily on managing day-to-day marketing activities. Your primary mandate is growth. We are looking for someone who can continuously answer the questions that matter most to our business:
Where will our next phase of growth come from? Why are we winning or losing customers? Which markets, customer segments, channels and messages represent the biggest opportunities? What should we do differently to grow faster?
You will analyze markets, customers, competitors, channels, positioning, product adoption and the customer journey to uncover growth opportunities. You will develop hypotheses, test new approaches, challenge existing assumptions and turn successful ideas into scalable growth strategies.
You will work closely with our founders and across Marketing, Sales, Product and Customer Success to translate insights into measurable business growth.
The ideal candidate combines B2B SaaS marketing expertise with exceptional strategic thinking, commercial judgment, creativity and a strong bias toward experimentation.
Key Responsibilities
Growth Strategy & Opportunity Identification
Continuously identify and prioritize new growth opportunities across customer segments, geographies, products, pricing, partnerships, channels and the customer lifecycle.
Evaluate the size and potential of opportunities, develop hypotheses and build strategies for capturing them.
Think beyond existing marketing programs and continuously ask where XTEN-AV's next significant source of growth can come from.
Strategic Problem Solving
Diagnose growth challenges using customer behavior, funnel data, market intelligence, competitive analysis and first-principles thinking.
Go beyond identifying what happened to understand why it happened and what we should do about it.
Challenge assumptions and existing marketing playbooks when the data or market suggests a better approach.
Growth Experimentation
Build a disciplined experimentation framework across messaging, acquisition, conversion, onboarding, activation, adoption, retention and expansion.
Develop hypotheses, define success metrics, run experiments quickly and turn successful experiments into scalable growth programs.
Create an environment where the marketing organization continuously learns rather than simply executes.
Full-Funnel Growth
Think beyond lead generation.
Identify opportunities across the entire customer journey:
Awareness → Acquisition → Conversion → Activation → Adoption → Retention → Expansion
Work closely with Sales, Product and Customer Success to identify friction, improve conversion and increase customer lifetime value.
Positioning & Category Strategy
Define how XTEN-AV and its products should be positioned within the rapidly evolving intersection of AI, Pro-AV design and workflow automation.
Develop differentiated narratives that clearly communicate why customers should choose XTEN-AV over existing software, manual workflows or emerging competitors.
Translate sophisticated capabilities—including AI-assisted AV design, automated schematics, BOM creation, CAD workflows and project automation—into compelling business outcomes and ROI stories.
Market & Customer Intelligence
Develop a deep understanding of our customers, including Pro-AV integrators, consultants, enterprise technology teams and AV professionals.
Continuously analyze:
- Customer needs and behavior
- Market trends
- Competitive positioning
- Win/loss patterns
- Product adoption
- Pricing and packaging
- Emerging technologies
- New customer segments and geographic opportunities
Turn market intelligence into actionable growth strategies.
Demand & Pipeline Strategy
Determine the right combination of ABM, inbound, content, paid acquisition, events, partnerships, community, outbound support and other channels based on customer segment and economics.
Build scalable programs that generate qualified pipeline and measurable ARR.
Rather than simply operating existing channels, continuously evaluate where marketing resources should be invested for the highest incremental return.
Creative & Messaging Strategy
Develop creative approaches for communicating complex technology simply and memorably.
Challenge conventional B2B SaaS marketing and develop campaigns, narratives and creative concepts capable of standing out in the Pro-AV and technology markets.
Ensure that messaging resonates differently when communicating with technical users, business leaders, enterprise buyers and industry partners.
Growth Economics & Analytics
Establish the metrics that matter most for growth and use them to guide business and marketing decisions.
Maintain a strong understanding of:
- CAC and LTV
- Customer acquisition by channel
- Funnel conversion
- Activation and product adoption
- Retention and churn
- Expansion revenue
- Pipeline velocity
- Marketing-attributed ARR
- Channel economics and ROI
The expectation is not simply to report numbers, but to use those numbers to determine what the company should do next.
Marketing Leadership
Lead, mentor and develop our marketing team across growth, demand generation, product marketing, content, creative and performance marketing.
Establish clear priorities and empower functional team members to handle execution while maintaining strategic ownership of the overall marketing and growth direction.
Build a culture of curiosity, experimentation, accountability and continuous improvement.
What We're Looking For
Exceptional Strategic & Critical Thinking
You can look at a complex business problem, separate symptoms from root causes, identify opportunities others may have overlooked and develop an actionable strategy.
You are comfortable challenging assumptions—including your own.
Proven Growth Track Record
You have personally contributed to meaningful growth at a B2B technology or SaaS company and can clearly explain:
What the situation was → what you discovered → what you changed → why you changed it → what happened as a result.
Senior B2B SaaS / Technology Experience
10+ years of experience in B2B marketing, growth, product marketing or related disciplines, including significant experience in senior leadership roles.
Experience selling software or technology to professional, mid-market or enterprise customers is strongly preferred.
Commercial Mindset
You understand that marketing exists to create business outcomes.
You are comfortable discussing revenue, ARR, pipeline, pricing, customer acquisition economics, retention and market opportunity—not simply campaigns, impressions and leads.
Strong Product Marketing Foundation
You can take a sophisticated technical product and make its value understandable and compelling to different audiences.
Experience marketing engineering software, workflow platforms, AI products, design tools or other technically complex B2B products is highly valuable.
Experimentation Mindset
You naturally turn questions into hypotheses and hypotheses into experiments.
You are comfortable testing ideas, learning from unsuccessful experiments and changing direction when evidence contradicts your assumptions.
Data Fluency
You are comfortable working with marketing, product and revenue data and can independently derive insights from it.
Experience with platforms such as HubSpot, Salesforce, Google Analytics, Mixpanel or equivalent systems is valuable, but strategic interpretation of data matters more than mastery of any particular tool.
Creativity & Intellectual Curiosity
You actively study customers, markets, competitors, technology and human behavior.
You bring original ideas rather than simply repeating established B2B marketing playbooks.
Leadership
You can set direction, communicate clearly and raise the quality of thinking across a team without needing to personally manage every activity.
On-Site Presence
This is a leadership position based at our Noida office and requires full-time in-office presence.
What Success Looks Like
Success in this position will not be measured by how many campaigns the marketing team launches.
We will measure success by whether you:
- Identify meaningful new sources of growth.
- Improve the economics and effectiveness of customer acquisition.
- Increase qualified pipeline and marketing-influenced ARR.
- Improve conversion throughout the customer journey.
- Strengthen XTEN-AV's positioning and differentiation.
- Develop successful growth experiments and scale the winners.
- Improve our understanding of customers, competitors and markets.
- Help leadership make better growth decisions.
- Build a marketing organization that thinks strategically rather than simply executes tasks.
What We Offer
Strategic Influence: A seat at the leadership table with direct involvement in company growth strategy.
Global Opportunity: Build the growth engine for an AI technology company serving customers across North America and international markets.
Ownership: Significant autonomy to challenge existing approaches, test new ideas and influence where the company invests.
Competitive Compensation: Industry-leading compensation, performance incentives and company stock options.
High-Growth Environment: A fast-moving technology environment where strong ideas can quickly turn into company-wide initiatives.
Click on Apply to know more.