Marketing Manager – Digital & Social Media
Location: Noida
Experience: 2-4 Years in B2B Events Marketing
Industry: B2B Events
We are looking for a dynamic and results-driven Marketing Manager to lead our digital marketing and social media initiatives and help take our events and brands to a much larger audience.
This is not just a social media role. We are looking for someone who understands marketing, digital advertising, lead generation, audience building and conversions and can work closely with the sales team to turn marketing efforts into measurable business results.
Key Responsibilities
* Develop and execute digital and social media marketing strategies for our events and brands.
* Plan, manage and optimise paid advertising campaigns across Meta, Google, LinkedIn and other relevant platforms.
* Drive high-quality leads and registrations through digital campaigns.
* Manage and grow our presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
* Develop engaging content ideas, campaigns, creatives and communication strategies to create awareness and excitement around our events.
* Create and execute large-scale online campaigns to maximise event reach, registrations and participation.
* Work closely with the Sales & Business Development team to understand lead requirements, track conversions and improve campaign performance.
* Develop effective lead-generation funnels and continuously optimise campaigns based on performance.
* Analyse campaign data, audience behaviour and ROI to identify opportunities for improvement.
* Coordinate with graphic designers, content creators, agencies and other external partners to ensure timely execution.
* Build strategies for organic reach, engagement, community building and brand visibility.
* Explore new digital platforms, marketing technologies and innovative ways to reach relevant audiences.
* Create email/WhatsApp/digital communication campaigns to drive registrations and engagement.
* Monitor competitors, industry trends and audience behaviour and translate insights into actionable marketing initiatives.
* Maintain regular marketing performance reports and dashboards, tracking leads, conversions, acquisition costs, engagement and ROI.
What we are looking for
* 2-4 years of experience in Digital Marketing, Social Media Marketing, Performance Marketing or Event Marketing.
* Strong hands-on experience with Meta Ads, Google Ads and LinkedIn Ads.
* Proven understanding of lead generation and performance marketing.
* Strong analytical skills with the ability to understand campaign metrics and optimise accordingly.
* Excellent understanding of social media platforms, content trends and digital audiences.
* Ability to work closely with sales and take ownership of marketing-to-sales conversion.
* Strong communication, creativity and execution skills.
* Someone who is highly proactive, target-oriented and comfortable working in a fast-paced environment.
* Experience in events, exhibitions, conferences, media or B2B marketing will be an added advantage.
What you will be responsible for
Awareness → Reach → Engagement → Leads → Registrations → Revenue
If you believe you can build campaigns that don't just generate likes and views, but generate real business, we would love to hear from you.
