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About the job
📍 Location: Noida, Uttar Pradesh
🏢 Outlets: Sector 104 & Sector 63, Noida
💼 Experience: 3–5 Years
🕐 Employment Type: Full-time
📍 Relocation: Willingness to relocate to Noida is mandatory
About The Lhasa LoungeThe Lhasa Lounge is a growing Pan-Asian restaurant brand with two outlets in Sector 104 and Sector 63, Noida. We are building a brand that brings together great Pan-Asian food, a distinctive ambience and memorable customer experiences. As we scale, we are looking for a Marketing Head who can take complete ownership of customer acquisition and brand growth across both outlets. This is not a role where marketing means simply posting on Instagram. We are looking for someone who understands the restaurant business, knows how to bring customers through the door, can build a strong local presence, and can connect marketing spends with measurable business outcomes.
The Role
- As the Marketing Head, you will own the entire marketing function for The Lhasa Lounge across both outlets. You will be responsible for developing and executing strategies to:Acquire new customers
- Increase outlet footfall
- Drive repeat visits
- Grow online orders
- Build the brand locally
- Improve customer engagement and retention
- Create partnerships and collaborations
- Maximise the ROI of marketing spends
You will work directly with the founders/management and will have the budget and autonomy to build the marketing function. You can hire interns and, as the business grows, build a larger marketing team based on business requirements.
What You'll Own
Overall Marketing Strategy
- Build and execute the complete marketing strategy for both outlets.
- Develop monthly and quarterly marketing plans aligned with business objectives.
- Identify new customer acquisition channels and growth opportunities.
- Develop outlet-specific strategies based on local customer profiles and catchment areas.
- Create innovative campaigns that make The Lhasa Lounge a destination rather than just another restaurant.
Digital & Social Media
- Own the complete digital presence of the brand, including:Instagram
- Facebook
- Google
- Google Business Profile
- YouTube and other relevant platforms
- Content strategy and calendar
- Organic and paid social media
- Reels, campaigns and promotional content
- Online reputation and customer engagement
You will work with designers, photographers, videographers, agencies and creators as required.
Performance Marketing
- Plan, execute and optimise campaigns across relevant platforms to drive:Reach → Discovery → Visits → Orders → Repeat CustomersYou will be expected to understand and track:Customer Acquisition Cost
- Return on Ad Spend
- Cost per lead/customer
- Conversion rates
- Revenue generated
- Campaign ROI
- Repeat customer contribution
The objective is not simply to generate impressions or followers—it is to generate business.
Influencer & Creator Marketing
- Identify relevant food bloggers, influencers and local creators.
- Build long-term relationships with creators rather than relying only on one-off collaborations.
- Plan influencer campaigns and restaurant experiences.
- Track the actual business impact of collaborations.
- Explore innovative creator-led campaigns and content formats.
Local Area Marketing
- Develop aggressive and creative local marketing strategies around both outlets.This could include:Corporate partnerships
- Residential societies
- Colleges and universities
- Gyms and fitness centres
- Offices and business parks
- Local communities
- Events and experiences
- Cross-brand collaborations
- Community partnerships
- Offline activations
The goal: Become one of the most recognised Pan-Asian restaurant brands in our catchment areas.
Swiggy, Zomato & Online Ordering
- Own the marketing and growth strategy across food delivery platforms.Work on:Platform visibility
- Offers and promotions
- Menu positioning
- Campaigns
- Customer acquisition
- Repeat ordering
- Reviews and ratings
- Platform analytics
- Delivery-led growth initiatives
You should understand how aggregator marketing contributes to overall restaurant revenue.
Events & Experiential Marketing
- Conceptualise and execute events and experiences that drive customers to the outlets.Examples could include:Theme nights
- Kitty parties
- Live entertainment
- Festive campaigns
- Food experiences
- Community events
- Corporate events
- Influencer events
- Special occasion campaigns
We want someone who can create ideas, execute them and measure their impact.
CRM & Customer Retention
- Build strategies to turn first-time customers into regular customers.Own initiatives across:WhatsApp
- SMS
- Email
- Loyalty
- Referral programmes
- Occasion-based campaigns
- Customer reactivation
- Repeat-visit campaigns
- Offers and personalised communication
Brand Partnerships
- Identify and execute mutually beneficial partnerships with:Consumer brands
- Local businesses
- Corporates
- Communities
- Influencers
- Event organisers
- Hotels
- Lifestyle brands
Find creative ways to put The Lhasa Lounge in front of new audiences.
Marketing Analytics & ROI
- You will be expected to bring a numbers-driven approach to marketing.Track and optimise metrics such as:Customer acquisition
- Footfall
- Revenue contribution
- Repeat customer rate
- Marketing ROI
- CAC
- ROAS
- Online orders
- Campaign conversion
- Customer engagement
- Outlet-level performance
Every major campaign should answer one question:"What did we get for the money we spent?"
Who Are We Looking For?
- Mandatory Requirements: 3–5 years of relevant marketing experience.
- Must have previously worked in a similar marketing role within the restaurant, QSR, café or hospitality industry.
- Strong understanding of F&B customer acquisition and local marketing.
- Hands-on experience across multiple marketing channels.
- Strong understanding of digital marketing, social media and performance marketing.
- Experience with influencer/creator marketing and brand collaborations.
- Experience in driving measurable business outcomes through marketing.
- Strong analytical and commercial mindset.
- Excellent communication and execution skills.
- Comfortable working in a fast-paced entrepreneurial environment.
- Must be willing to relocate to Noida.
Good to Have
- Experience managing marketing budgets.
- Experience building and managing a marketing team.
- Experience working with agencies, freelancers and creators.
- Experience marketing multiple restaurant outlets.
- Experience with CRM/loyalty programmes.
- MBA in Marketing / Business / related field is a plus, but not mandatory.
What Makes This Role Different?
This is a high-ownership role.You won't just be executing someone else's marketing plan.You will have:Budget + Autonomy + Access to Leadership + Ability to Build a Team.
You will have the opportunity to build the marketing engine for a growing restaurant brand from the ground up.If you have an idea, we want you to be able to test it.If it works, scale it.If it doesn't, learn, iterate and try something better.
What Success Looks LikeIn this role, success will not be measured by followers alone.We want to see:More people discovering us → More people visiting us → More people ordering → More people coming back → More people recommending us.Your work will have a direct impact on the growth of both outlets.
Click on Apply to know more.