Copywriter - Performance Marketing
IndieFolio
- Experience
- 6+ yrs
- Location
- Delhi, India
- Job type
- Full-time
Required skills
- Copywriting
- performace marketing
- freelance
About the role
Copywriter | Performance Marketing
| Role | Copywriter |
| Experience | 6–8 years |
| Industry / Space | Fintech / Digital Payments |
| Location | Remote / Delhi (once a week) |
| Engagement | 6-month retainer (initial term) |
Role Overview
- Looking for an experienced Copywriter to support a Performance Marketing team.
- Candidate should be strong in creative thinking, strategic communication and execution.
- The role requires sharp, engaging and conversion-oriented copy across digital marketing formats.
Key Responsibilities
- Develop copy for video scripts, performance marketing banners and other digital marketing assets.
- Maintain and evolve the brand voice and tone across communication channels.
- Collaborate with marketing, design and category teams on multi-channel campaigns.
- Research audiences, market trends and competitors to create relevant and differentiated communication.
- Manage multiple projects simultaneously while meeting timelines and maintaining quality.
- Work with analytics/performance teams to understand content performance and optimise messaging.
Ideal Candidate
- 6–8 years of relevant professional copywriting experience.
- Agency, digital marketing, media or performance marketing background preferred.
- Strong portfolio demonstrating varied writing styles, tones, campaigns and digital content.
- Strong conceptual thinking, storytelling and communication skills.
- Excellent command of language, grammar and attention to detail.
- Comfortable working independently in a fast-paced, collaborative environment.
- Able to translate briefs into clear, compelling and impactful communication.
Preferred / Good-to-Have
- Experience with performance marketing, paid social, PPC or email marketing.
- Experience with fintech, payments, BFSI or consumer-tech brands is a plus.
- Familiarity with ChatGPT, Figma, Canva or similar creative tools is an added advantage.
Must-Haves
- 6–8 years of copywriting experience.
- Strong digital / performance marketing exposure.
- Excellent conceptual and writing skills.
- Strong, relevant portfolio.
- Experience writing video scripts and performance/banner copy.
- Ability to manage multiple projects and tight timelines.
About IndieFolio
IndieFolio Network is a curated marketplace of top-notch creative talent wherein we enable marketing, product, and creative teams to work with freelance talent and scale creative operations, on-demand. Our mission is to challenge traditional employment by offering independent professionals a new way
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