CRM Marketing Executive
Location: Delhi ( Panchsheel Park)
Key Responsibilities
● Plan and execute CRM campaigns across WhatsApp, Email, SMS, and Push Notifications
● Create and manage audience segmentation based on user behavior, lifecycle stage, and engagement
● Set up automated customer journeys (welcome flows, abandoned cart, reactivation, etc.)
● Coordinate with design and content teams for campaign creatives and copy
● Monitor campaign performance and optimize based on key metrics (open rates, CTR, conversions, etc.)
● Maintain CRM hygiene, including data accuracy and list management
● Work closely with performance marketing and product teams to align CRM strategies with business goals
● Ensure compliance with platform policies (e.g., Meta WhatsApp guidelines)
Requirements
● 1–2 years of experience in CRM, retention marketing, or lifecycle marketing
● Hands-on experience with CRM tools
● Good understanding of customer segmentation and campaign targeting
● knowledge of marketing analytics and reporting
● Familiarity with WhatsApp marketing and email marketing best practices
● Strong attention to detail and execution skills