Key Responsibilities
● Own the brand's copy and communication, developing concepts and content across
social media, campaigns, advertisements, websites, landing pages, product pages and
brand collaterals.
● Lead product and campaign naming, taglines and messaging, translating brand
strategy into sharp, differentiated and engaging communication.
● Develop both short-form and long-form content while maintaining a consistent brand
voice across channels.
● Partner with brand, marketing and design teams to take ideas from concept to
execution and ensure high-quality output.
● Stay current with cultural trends, consumer behaviour and evolving digital formats to
bring fresh ideas to the brand.
● Work as a hands-on IC, while taking ownership of projects and mentoring junior
creative resources where required.
What We're Looking For
● 6+ years of experience in copywriting, creative, brand communication or a related role,
with exceptional writing, storytelling and conceptualisation skills.
● Strong passion for writing, ideas and brand building, with the ability to balance
strategic thinking with hands-on execution.
● Experience working independently, taking ownership of projects and collaborating
effectively with cross-functional teams.
● Strong understanding of consumer communication, digital content and brand voice.
