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Job Description – Experiential Marketing Manager
Position
Experiential Marketing Manager
Location
Delhi NCR (Travel Across India Required)
About The Cocktail Story
The Cocktail Story is one of India’s leading experiential marketing agencies specializing in the alcobev industry. We partner with premium global and Indian brands to create unforgettable brand experiences through events, retail activations, on-trade and off-trade programs, trade engagement, fabrication, production, and strategic brand storytelling.
From luxury product launches and bartender engagement programs to music festivals, premium consumer experiences, and retail transformations—we bring brands to life.
Role Overview
We’re looking for an Experiential Marketing Manager who thrives in a fast-paced environment and has a passion for creating exceptional brand experiences.
This role requires someone who can independently manage projects from concept to execution while working closely with creative, production, operations, and client servicing teams. The ideal candidate is highly organized, solutions-oriented, and understands both the creative and operational aspects of experiential marketing.
Key Responsibilities
Brand Experience & Event Management
Lead end-to-end planning and execution of experiential marketing campaigns.
Manage premium product launches, consumer activations, trade events, bartender programs, and brand experiences.
Develop detailed project timelines, execution plans, and event flow documents.
Ensure seamless execution while maintaining exceptional guest experience.
Project Management
Drive multiple projects simultaneously across different cities.
Coordinate internal teams including creative, design, production, fabrication, logistics, and client servicing.
Track deliverables and ensure projects are completed on time and within budget.
Conduct venue recce, site planning, and pre-production meetings.
Vendor & Production Management
Identify, negotiate, and manage vendors across fabrication, production, AV, hospitality, artists, and entertainment.
Supervise fabrication quality and installation.
Manage logistics, manpower, permissions, and execution schedules.
Troubleshoot operational challenges during live events.
Client Coordination
Understand client objectives and convert briefs into actionable execution plans.
Participate in client meetings and presentations.
Maintain strong relationships with clients and external stakeholders.
Ensure high levels of client satisfaction throughout the project lifecycle.
Budget & Commercial Management
Prepare project budgets and cost estimates.
Monitor project profitability and optimize costs without compromising quality.
Coordinate with procurement and finance teams for vendor management and billing.
Innovation & Consumer Experience
Research global experiential and hospitality trends.
Recommend innovative engagement ideas and interactive experiences.
Enhance consumer journeys through thoughtful design and storytelling.
Capture post-event learnings and recommend improvements for future projects.
Skills & Qualifications
Experience
4–7 years of experience in experiential marketing, event management, or brand activations.
Prior experience in an agency environment is preferred.
Experience working with premium lifestyle, hospitality, or alcobev brands will be an advantage.
Skills
Strong project management and execution skills.
Excellent communication and stakeholder management.
Vendor negotiation and budget management.
Ability to manage multiple projects under tight timelines.
Strong problem-solving and decision-making abilities.
High attention to detail and quality.
Willingness to travel extensively across India.
What We’re Looking For
A proactive, hands-on professional who takes ownership from ideation to execution.
Someone who remains calm under pressure and can solve challenges on the go.
A strong collaborator who enjoys working with cross-functional teams.
Passion for creating premium experiences that leave a lasting impression.
Someone who is eager to push creative boundaries while ensuring flawless execution.
Why Join The Cocktail Story?
Work with some of the world’s leading spirits and lifestyle brands.
Create high-impact campaigns across luxury events, trade activations, festivals, and retail experiences.
Be part of a young, ambitious, and highly creative team.
Opportunity to work on projects across India and contribute to award-winning brand experiences.
A culture that values creativity, ownership, innovation, and excellence.
Click on Apply to know more.
