PURE VEDIC GEMS PVT. LTD
Website:
purevedicgems.com
Job details:
Company Description Pure Vedic Gems Pvt. Ltd. is one of the oldest and most trusted providers of purified, energized, government-certified astro-jyotish gemstones and genuine Rudrakshas at affordable prices. The company specializes in 100% natural gemstones that meet strict astrological and Vedic standards, ensuring they are free from negative inclusions and properly energized with planetary mantras. Pure Vedic Gems aims to restore trust in ancient Vedic healing sciences by offering ethical, authentic products aligned with traditional texts and rituals. Their offerings support holistic Vedic remedies, including meditation, yoga, ayurvedic treatments, yagyas, and the wearing of planetary gemstones and talismans. More information can be found at www.purevedicgems.com.
Role Description The Marketing Lead will be responsible for developing and executing marketing strategies that strengthen the Pure Vedic Gems brand and drive growth across online and offline channels. This full-time, on-site role based in New Delhi includes managing campaigns, overseeing digital and social media marketing, coordinating with sales teams, and ensuring consistent messaging about the company’s products and values. Day-to-day activities involve conducting market research, segmenting target audiences, planning promotions, tracking performance metrics, and optimizing campaigns based on data and customer feedback. The Marketing Lead will collaborate with senior leadership to identify new market opportunities, enhance customer experience, and support long-term business goals. The role also includes mentoring junior marketing team members and working closely with customer service to ensure brand-aligned communication.
Qualifications
- Strong Communication and Customer Service skills to engage diverse audiences and build lasting relationships.
- Proficiency in Market Research for understanding consumer behavior, competitive landscape, and emerging trends.
- Experience in Marketing Strategy and Sales to design effective campaigns and convert leads into customers.
- Ability to collaborate cross-functionally with product, operations, and leadership teams.
- Hands-on experience with digital marketing tools, social media platforms, and analytics software.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
- Demonstrated success in leading marketing initiatives, preferably in retail, e-commerce, wellness, or related sectors.
- Strong organizational
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