Parle Agro Pvt Ltd
Website:
parleagro.com
Job details:
Own the digital marketing strategy, planning, deployment, and processes for Parle Agro across Social, Performance, Retention, and Influencer Marketing, partnering with Brand and E-Comm/Q-Comm teams to drive growth.
- Define and drive the overall digital marketing strategy, aligning Social Media, Performance, Retention, and Influencer Marketing to business and brand objectives.
- Build the annual digital marketing calendar and plans, translating brand objectives into digital programs, campaigns, and always-on activity.
- Own end-to-end campaign deployment across digital platforms — planning, execution, optimization, and post-campaign analysis — partnering closely with the Brand team.
- Drive digital strategy and visibility for the E-Commerce/Q-Commerce business, working with the E-Comm/Q-Comm team on platform presence, discoverability, and conversion.
- Lead Performance Marketing to deliver efficient acquisition and conversion across paid search, paid social, and programmatic channels, with clear ROI ownership.
- Own Retention Marketing strategy — CRM, lifecycle, and re-engagement programs — to build repeat usage and customer lifetime value.
- Build and scale the Influencer Marketing strategy, identifying the right partners and platforms to strengthen brand affinity and reach.
- Establish robust digital marketing processes, workflows, and governance — media planning, approvals, budget tracking, and reporting cadences.
- Select and manage digital, performance, and creative agency partners; drive analytics and reporting to continuously refine strategy and effectiveness.
- Strong, hands-on experience across Digital Marketing, Social Media, Performance, Retention, and Influencer Marketing, with working knowledge of E-Commerce/Q-Commerce platforms.
- Data-driven and process-oriented, with proven ability to manage agency partners and build scalable systems for a growing digital function, backed by strong stakeholder management skills.
MBA/PG in Marketing or a related field, with 8-10 years of post-qualification experience, including significant hands-on experience in digital, performance, and retention marketing within a consumer brand/FMCG or E-Commerce environment
#FMCG #D2C #Digital media #Influencer Marketing
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