Customer Capital
Website:
customer-capital.com
Company:
https://www.linkedin.com/company/revinventing-loyalty
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
About Customer Capital
Customer Capital builds modern loyalty-led commerce platforms for large enterprises. We power captive shopping, travel, gifting, and personalization ecosystems for leading banks and partners, helping them drive engagement, frequency, and monetization across their customer base. Our products sit at the intersection of commerce, loyalty, and data.
The Role
Own lifecycle revenue across our captive travel and ecommerce platforms — web-first — through continuous experimentation, marketing automation, and 1:1 personalization. Growth here comes from testing and personalizing owned channels, not media spend.
Roles & Responsibilities
- Own lifecycle revenue across the web funnel — acquisition, activation, conversion, retention — against traffic, conversion, AOV and repeat targets.
- Run a continuous A/B testing and experimentation framework — holdouts, audience splits and on-site variant tests — to drive ongoing, measurable incrementality across the funnel.
- Design, deploy and optimize web inline / on-site campaigns — banners, modules and personalization blocks — as a primary growth lever.
- Build and continuously improve automated lifecycle journeys across web, email, push and SMS — onboarding, activation, win-back, retention, loyalty.
- Design and deploy 1:1 personalized campaigns: dynamic segments, decisioning logic, personalized offers and creative.
- Work with the data models behind segmentation — customer, event, transaction, catalog — and partner with data/engineering on the pipelines.
- Own the campaign deployment workflow end to end: segment definition, QA, launch, measurement, iteration.
- Define and report performance metrics — incremental lift, conversion, cohort retention, channel contribution; run the weekly performance review.
- Plan the revenue calendar and align senior stakeholders and clients.
- Partner with product/UI, CRO, content, partnerships and client teams to fix funnel leaks.
Ideal Candidate
- 6–8 years in growth, lifecycle, CRM or performance marketing, in a data-led ecommerce, travel, fintech or consumer-internet business.
- Runs continuous A/B testing and experimentation to drive incrementality — not just campaign execution.
- Hands-on with WebEngage (preferred) or a similar web engagement / automation platform (Netcore, MoEngage, CleverTap).
- Comfortable with web inline / on-site campaign tooling and personalization.
- Strong with data: GA4, cohort and funnel analysis, segmenting from data models; SQL a plus.
- Track record deploying segmented or 1:1 personalized campaigns at scale.
- Numerate and structured; influences senior stakeholders with a data-backed view.
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