Hashtech Systems Pvt Ltd
Website:
hashtech.com
Job details:
Key Responsibilities:
Growth & Lead Generation
- Develop and execute customer acquisition strategies for SaaS products
- Generate qualified leads through digital channels
- Design and optimize lead generation funnels
- Improve trial signups, demo bookings, and customer conversions
- Identify new growth opportunities and marketing channels
Outbound Marketing
- Build and manage cold email campaigns
- Manage LinkedIn outreach campaigns
- Work with sales teams on prospecting initiatives
- Create lead nurturing workflows and automations
Content & Social Media
- Plan content calendars across LinkedIn, Instagram, and other platforms
- Create or coordinate blogs, case studies, product content, and newsletters
- Leverage AI tools for content creation and video marketing
- Manage product launches and promotional campaigns
Performance Marketing
- Run and optimize Google Ads campaigns
- Run and optimize Meta Ads campaigns
- Test landing pages and conversion strategies
- Track ROI, CPL, CAC, and campaign performance
Analytics & Reporting
- Monitor marketing performance metrics
- Track lead quality and conversion rates
- Provide weekly reports with actionable insights
- Recommend improvements based on data
Team Coordination
- Work with content creators, SDRs, designers, and developers
- Manage external agencies or freelancers when required
- Help define marketing processes and best practices
Required Skills
- 4+ years of experience in Digital Marketing, Growth Marketing, or SaaS Marketing
- Proven experience generating leads for software products, SaaS platforms, or B2B services
- Hands-on experience with Google Ads and Meta Ads
- Experience with LinkedIn marketing and outreach
- Strong understanding of marketing funnels and customer acquisition
- Experience using CRM tools and marketing automation platforms
- Excellent written and verbal English communication skills
Good To Have
- Experience marketing SaaS products internationally (US/UK markets)
- Experience with cold email platforms and outreach tools
- Knowledge of SEO and content marketing
- Experience with AI tools for content, video creation, and marketing automation
- Experience working in startup or product companies
What Success Looks Like
Within the first 6 months, you should be able to:
- Increase qualified leads and demo bookings
- Improve trial-to-customer conversion rates
- Establish repeatable lead generation processes
- Build marketing funnels for multiple products
- Contribute directly to revenue growth
Important
This role is best suited for candidates who enjoy building growth systems, generating leads, and driving business results.
Candidates whose experience is limited to posting on social media, basic content creation, or agency account management without measurable lead generation experience may not be a fit.
Location - Remote (Work From Home)
Working Hours - 2:00 PM – 11:00 PM IST
Note: Candidates applying for this position should have their own laptop.
Click on Apply to know more.