Website:
btbcindia.com
Job details:
Company Description The Banyan Tree Business Consulting India (BTBC India) is a Strategic Growth Catalyst Firm headquartered in Mumbai, with a branch in Delhi. The firm focuses on accelerating scalability, strengthening market presence, and building impactful partnerships for clients across multiple sectors. BTBC India supports government business growth through brand approvals, tendering support, product profiling, and advisory services. It also drives B2C and B2B business growth via sales network development, field staff deployment, customer onboarding, and digital sales systems. Additionally, BTBC India provides strategic alignment services such as business valuation, alliances and partnerships, business and equity sale facilitation, and finance support for organizations in building materials, FMCG, electronics, chemicals, and IT.
Role Description
You will be given opportunity to interface with big corporate clients for various initiatives mentioned above. The Digital Marketing / AI & ML Intern will support for executing multi-channel digital campaigns, creating engaging content, and maintaining day-to-day marketing operations. This role is ideal for someone looking to build hands-on experience across social media, Lead Management, campaign coordination, and performance reporting in a fast-paced consulting environment.
Key Responsibilities
Social Media & Content Creation
• Schedule and publish content across social platforms (Instagram, LinkedIn, YouTube, Facebook, X).
• Assist in creating multimedia content (posts, reels, short-form video, blogs) using AI tools like Canva AI and ChatGPT.
• Monitor engagement, respond to comments/messages, and support community management.
SEO/SEM Support
• Support keyword research and on-page optimization for website and blog content.
• Assist in setting up and monitoring Google Ads and Bing Ads campaigns.
Campaign Coordination
• Execute email and WhatsApp Business marketing campaigns through META Approved Panels.
• Coordinate with design and content teams to prepare creative assets on schedule.
Lead Support
• Assist in lead generation activities, including CRM data entry and follow-up communication.
• Support outreach efforts across email, LinkedIn, and WhatsApp.
Reporting & Analytics
• Track campaign performance using Google Analytics 4 and prepare basic performance reports.
• Support A/B testing execution and document results for the team.
Required Skills
• Working knowledge of social media platforms and content scheduling tools.
• Basic understanding of SEO/SEM concepts and Google Analytics.
• Workflow Automation & Process Optimization.
• Good written and verbal communication skills.
• Familiarity with AI tools (ChatGPT, Canva AI, Cloude, Gemini) is an added advantage.
• Ability to multitask and work in a fast-paced, deadline-driven environment.
Stipend: As per Policy + Incentive based on performance.
Please Reachout
Team BTBC India,
Whatsapp: 8369434601
Click on Apply to know more.