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Company Description Diverra Consulting is a growth-focused firm that helps organizations accelerate digital transformation and build world-class capability centers. The company specializes in converting disruption into opportunity by driving rapid digital adoption and scaling operational excellence. Diverra’s services span digital transformation strategy and execution, capability center design and deployment, and process optimization and automation. The firm also invests in talent development for the future of work and supports change management and organizational agility. Diverra partners with clients to ignite their digital journey, strengthen capabilities, and enable them to lead in a competitive market.
Role Description The Digital Marketing Lead is a full-time, on-site role based in Bengaluru, responsible for planning and executing digital marketing initiatives that support Diverra Consulting’s brand and business objectives. This role includes developing and managing integrated online marketing campaigns across channels, overseeing social media strategy and content, and optimizing performance through web analytics and data-driven insights. The Digital Marketing Lead will collaborate with consulting and sales teams to align messaging, generate qualified leads, and enhance thought leadership visibility. Daily tasks involve managing digital advertising, monitoring campaign KPIs, refining SEO and content strategies, and ensuring consistent, compelling communication across all digital touchpoints. The role also includes mentoring team members, coordinating with external partners, and staying current on digital trends and best practices.
Qualifications
- Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
- Candidates should possess expertise in Social Media Marketing, including strategy development, content planning, and community engagement.
- Candidates should possess proficiency in Web Analytics, with the ability to interpret data, track KPIs, and inform strategic decisions.
- Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to present marketing insights to stakeholders.
- Candidates should possess experience with SEO/SEM, marketing automation tools, and CRM platforms to support full-funnel digital campaigns.
- Candidates should possess demonstrated leadership capabilities, including team coordination, stakeholder management, and cross-functional collaboration.
- Candidates should possess a bachelor’s degree in marketing, business, communications, or a related field; advanced certifications in digital marketing are an advantage.
- Candidates should possess 4+ years of relevant experience in digital marketing, preferably within consulting, professional services, or B2B environments.
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