Website:
stratixaa.com
Job details:
Company Description Stratixaa Technologies is a digital services company that helps businesses grow through a strategic mix of SEO, content strategy, social media, performance marketing, and automation-led SaaS solutions. The team delivers bulk, high-quality content across sectors such as EdTech, FinTech, HealthTech, AgriTech, and other emerging industries. Stratixaa manages SEO and social media end-to-end, from strategy to posting and brand positioning, while also providing customized business automation services. By designing smart workflows and systems, the company reduces manual effort, improves efficiency, and supports consistent growth. Its approach centers on creating clarity, building visibility, automating what matters, and turning digital efforts into measurable outcomes.
Role Description The Digital Marketing Analyst is a full-time, on-site role based in the Kanyakumari district. This role involves monitoring and analyzing digital marketing performance across channels such as search, social media, and paid campaigns, and translating data into clear insights and recommendations. The analyst will work with SEO, content, and social media teams to track key metrics, optimize campaigns, and prepare regular performance dashboards and reports. Daily responsibilities include setting up and maintaining analytics tools, conducting competitor and market research, segmenting audiences, and supporting experimentation and A/B testing. The role also includes collaborating with internal stakeholders to refine strategy, improve conversion funnels, and ensure digital activities align with client growth objectives.
Qualifications
- Candidates should possess skills in data analysis and reporting, including experience with tools such as Google Analytics, Google Search Console, and basic Excel or spreadsheet analysis.
- Candidates should possess skills related to digital marketing fundamentals, such as SEO concepts, social media metrics, campaign performance tracking, and understanding of key KPIs (CTR, CPC, CPA, conversions).
- Candidates should possess skills in research and critical thinking, including competitor analysis, keyword research, audience insights, and interpreting market trends.
- Candidates should possess skills in communication and documentation, including clear report writing, presentation of findings, and collaboration with cross-functional teams.
- A bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field is preferred; relevant certifications in digital marketing or analytics (e.g., Google Analytics, Google Ads) are an advantage.
- Ability to work on-site in Kanyakumari district, manage multiple projects, pay strong attention to detail, and adapt to a fast-paced, data-driven environment.
- Experience with basic dashboarding or visualization tools (e.g., Data Studio, Power BI, or similar) and an interest in marketing technology and automation will be beneficial.
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