Website:
kyptronix.com
Job details:
Company Description Kyptronix LLP is a Delaware-based website development and marketing agency that delivers innovative digital solutions to businesses of all sizes. The company specializes in custom websites, robust digital marketing strategies, and tailored fintech and SaaS applications for eCommerce, D2C, and B2B clients. By combining creativity, technology, and strategy, Kyptronix helps brands achieve measurable growth through services such as web development, SEO, social media management, branding, and app development. Known for its client-centric and collaborative approach, the agency focuses on understanding client needs and building long-term partnerships. Kyptronix continues to expand its portfolio with successful, results-driven projects across the US and beyond.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in the Kolkata metropolitan area. This role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, email, and display to support client and internal initiatives. The specialist will manage social media accounts, create and schedule content, monitor engagement, and maintain a consistent brand voice. Daily responsibilities include analyzing web and campaign performance data, preparing reports, and making data-driven recommendations to improve reach, conversions, and ROI. The role also includes collaborating with designers, developers, and account managers to align marketing activities with overall project goals and timelines.
Qualifications
- Candidates should possess strong Digital Marketing and Online Marketing skills, including campaign planning and execution across multiple channels.
- Candidates should possess Social Media Marketing skills, with experience in content planning, community management, and platform-specific best practices.
- Candidates should possess Web Analytics skills, including the ability to interpret data, track KPIs, and use tools such as Google Analytics or similar platforms.
- Candidates should possess excellent Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams.
- Relevant experience with SEO, PPC/paid advertising, email marketing, and marketing automation tools is beneficial.
- Familiarity with CMS platforms, basic HTML or design tools, and CRM systems is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in the Kolkata metropolitan area, manage multiple projects, and adapt in a fast-paced, client-focused environment.
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