BodyGlove Apparel (India)
Website:
wexford.in
Job details:
Company Description BodyGlove Apparel (India) is a manufacturer and home to super-fast fashion brands Wexford, Hellcat, and Bullmer. The company focuses on delivering trend-driven apparel with quick turnaround times, serving dynamic and style-conscious markets. Team members work closely with design, production, and branding functions to keep pace with evolving fashion trends. This environment offers opportunities for growth in fashion-focused marketing and brand building within a fast-paced apparel business.
Role Description This is a full-time, on-site role based in Tiruppur for a Digital Marketing Executive. The role involves planning and executing digital marketing campaigns to promote BodyGlove’s fashion brands across online channels. Daily tasks include managing social media accounts, creating and updating web content, coordinating with design teams for digital creatives, and monitoring campaign performance using web analytics tools. The Digital Marketing Executive will support brand awareness and customer engagement, optimize content for search and social platforms, and prepare regular reports on campaign results and digital trends. Collaboration with cross-functional teams such as sales, design, and production is expected to ensure consistent brand messaging.
Qualifications
- Candidates should possess strong Marketing skills, including campaign planning and brand promotion.
- Candidates should possess solid Communication skills, both written and verbal, for effective collaboration and content creation.
- Candidates should possess Social Media Marketing skills for managing platforms, engaging audiences, and executing paid and organic campaigns.
- Candidates should possess Web Content Writing skills to create clear, engaging, and brand-aligned digital content.
- Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns.
- Relevant experience in digital marketing, preferably in fashion, retail, or consumer brands.
- Familiarity with tools such as Meta Business Suite, Google Analytics, and basic design or creative tools is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Ability to work on-site in Tiruppur, manage multiple projects, and adapt quickly in a fast-paced environment.
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