Website:
greensigma.in
Job details:
Creative Growth Strategist
Experience: 2 to 4 Years
Salary Range: 6 LPA
We are looking for a Creative Growth Strategist to build Greensigma’s content and creative growth engine.
This is not a regular social media posting role.
You will work closely with the Founder and Growth Marketing Manager to convert product insights, customer pain points, campaign data, market trends, and founder ideas into content that:
- builds trust
- educates investors
- strengthens the Greensigma brand
- supports paid campaigns
- generates qualified demand
- improves webinar registrations and demo bookings
Key ResponsibilitiesContent and Brand Strategy
- Develop monthly content strategies aligned with business and growth goals.
- Build content pillars and editorial calendars.
- Maintain a consistent brand voice across LinkedIn, Instagram, YouTube, X, email, WhatsApp, blogs, landing pages, and advertisements.
- Simplify systematic investing and complex financial concepts for retail investors.
Founder-Led Content
- Convert founder conversations, voice notes, opinions, and experiences into engaging LinkedIn posts, reels, videos, and thought-leadership content.
- Preserve the Founder’s natural voice while improving structure, clarity, and engagement.
- Build authority around systematic investing, portfolio discipline, investing psychology, and evidence-based decision-making.
Creative Campaign Development
Work with the Growth Marketing Manager to develop:
- Meta ad concepts and hooks
- founder-led video advertisements
- campaign messaging
- webinar campaigns
- product launch campaigns
- landing-page messaging
- promotional and educational campaigns
- social-proof and objection-handling creatives
Video Content Strategy
Plan and script:
- Instagram Reels
- YouTube Shorts
- long-form YouTube videos
- product demonstrations
- customer stories
- educational videos
- founder-led videos
You will also prepare clear editor briefs, review video output, provide feedback, and ensure consistent quality.
Product Storytelling
Translate Sigma Scanner’s features into clear customer benefits.
Content themes will include:
- systematic investing
- momentum investing
- backtesting
- portfolio construction
- stock, ETF, and mutual fund scoring
- investor psychology
- risk management
- portfolio rotation and rebalancing
- customer success stories
Landing Page and Funnel Content
Create and improve:
- headlines
- landing-page copy
- CTAs
- FAQ sections
- email sequences
- WhatsApp campaigns
- webinar registration pages
- product-launch pages
- lead-nurturing content
- sales objection-handling assets
Research and Content Insights
Research:
- finance creators
- investment platforms
- competitor campaigns
- customer pain points
- YouTube and Instagram comments
- Reddit and Quora discussions
- emerging content formats
- investor behaviour and market trends
Convert these insights into actionable content ideas and campaign angles.
Required Skills
- Content strategy
- Creative writing and copywriting
- Brand storytelling
- Scriptwriting
- Founder-led content
- LinkedIn content
- YouTube and short-form video strategy
- Social media marketing
- Marketing psychology
- Landing-page and campaign copy
- AI content tools such as ChatGPT, Claude, and Gemini
- Basic Canva or Figma understanding
- SEO and AEO fundamentals
- Basic knowledge of video editing and performance marketing
Preferred Background
Candidates with experience in any of the following will be preferred:
- FinTech
- WealthTech
- SaaS
- EdTech
- finance education
- founder-led brands
- content-led customer acquisition
You should be able to simplify complex ideas, work in a fast-moving startup environment, collaborate with editors and growth teams, and take ownership from idea to published content.
Success Metrics
Performance will be evaluated using:
- quality and consistency of content
- scripts and creatives produced
- founder voice alignment
- organic reach and engagement
- website traffic
- webinar registrations
- demo bookings
- organic and content-assisted leads
- winning campaign angles
- creative turnaround time
- content-assisted conversions
Why Join Greensigma?
- Work directly with the Founder and growth team.
- Build a category-defining systematic investing brand.
- Take ownership of founder-led content, product storytelling, and creative campaigns.
- Work with an already validated product and revenue-generating customer acquisition engine.
- Build content that contributes directly to growth—not just views and likes.
Click on Apply to know more.
