Green Start Management Consultancy
Website:
greenstart.in
Job details:
Hiring: Performance Marketing Manager
📍 Location: Chennai
💼 Employment Type: Full-Time
📈 Experience: 3–5 Years
Are you passionate about driving measurable business growth through digital marketing? We are looking for a Performance Marketing Manager who can plan, execute, optimize, and scale high-impact digital campaigns across multiple platforms. If you're data-driven, analytical, and thrive in a fast-paced environment, we'd love to hear from you!
Key Responsibilities
Campaign Management
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.
- Manage campaign budgets to maximize ROI and ROAS.
- Develop and execute lead generation, customer acquisition, and brand growth strategies.
Performance Analysis
- Monitor and analyze campaign KPIs including CPC, CPA, CPL, CTR, Conversion Rate, and ROAS.
- Generate actionable insights to improve campaign performance.
- Prepare weekly and monthly performance reports for stakeholders.
Strategy & Optimization
- Conduct audience research, competitor analysis, and market trend analysis.
- Perform A/B testing on ad creatives, landing pages, audience segments, and ad copies.
- Continuously optimize campaigns to improve conversions while reducing customer acquisition costs.
- Present campaign strategies, performance reports, and recommendations to management.
Analytics & Tracking
- Implement and manage tracking tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking systems.
- Ensure accurate attribution, reporting, and campaign performance measurement across all digital channels.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- 3–5 years of hands-on experience in Performance Marketing or Digital Advertising.
- Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.
- Hands-on experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and marketing automation tools.
- Strong analytical, reporting, and problem-solving abilities.
- Excellent communication and presentation skills.
- Ability to manage multiple campaigns simultaneously and deliver results within deadlines.
Preferred Skills
- Google Ads and Google Analytics certifications.
- Experience with CRM and marketing automation platforms.
- Strong understanding of conversion rate optimization (CRO) and attribution models.
Why Join Us?
- Opportunity to work on high-impact digital marketing campaigns.
- Collaborative and growth-oriented work environment.
- Career advancement with exposure to diverse industries and leading digital platforms.
📩 Interested candidates can share their updated resume with their current CTC, expected CTC, notice period, and current location.
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