Website:
filemyepr.in
Job details:
Digital Marketing Specialist
Experience: 2–4 Years
Location: Chennai
Employment Type: Full-time
About the Role
We are looking for a Digital Marketing Specialist with 2–4 years of experience in a digital marketing agency, with SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and organic growth as the primary focus.
Prior experience working in a digital marketing agency is mandatory for this role. The ideal candidate should have hands-on experience managing multiple digital marketing requirements, working across different clients or projects, and independently planning and executing SEO strategies.
This is a hands-on role for someone who can build and execute digital marketing strategies from scratch, identify growth opportunities, work independently, and connect digital activities to measurable business outcomes.
Key Responsibilities
SEO, GEO & AEO – Primary Focus
- Develop and execute the company's overall SEO, GEO, and AEO strategy.
- Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.
- Manage on-page, technical, content, and off-page SEO.
- Optimize website pages, internal linking, metadata, URLs, schema markup, and site structure.
- Monitor keyword rankings, organic traffic, indexing, search visibility, and SERP performance.
- Conduct regular technical SEO audits and identify opportunities for improvement.
- Develop SEO-driven content strategies and work with content teams to create and optimize blogs, landing pages, service pages, guides, FAQs, and other search-focused content.
- Build strategies to improve organic traffic, qualified leads, conversions, and overall search visibility.
- Develop strategies to improve brand visibility in AI-generated answers and generative search results.
- Optimize content for visibility across AI-powered platforms such as ChatGPT, Claude, Gemini, Perplexity, and other emerging AI search experiences.
- Implement AEO strategies for question-based searches, FAQs, informational queries, and conversational search.
- Monitor how the brand, products, services, and key topics are represented across AI search and answer engines.
- Stay updated with developments in AI search, generative search, AEO, GEO, and SEO.
Website & Content
- Take ownership of website optimization from an SEO, GEO, AEO, and conversion perspective.
- Work closely with developers and designers on website improvements, new pages, migrations, and technical SEO requirements.
- Develop content calendars and SEO/GEO/AEO-focused content briefs.
- Optimize existing content based on performance, search trends, user intent, and AI search opportunities.
- Build topical authority through content clusters, pillar pages, supporting articles, FAQs, and resource content.
Social Media Marketing
- Support and manage social media marketing activities across LinkedIn, Instagram, Facebook, and other relevant platforms.
- Develop content calendars and coordinate with creative/content teams.
- Track engagement, reach, traffic, and audience growth.
Paid Marketing
- Plan and support Google Ads and Meta Ads campaigns.
- Monitor CTR, CPC, CPL, conversions, and campaign performance.
- Assist with audience targeting, keyword research, remarketing, and campaign optimization.
Analytics & Reporting
- Track digital marketing performance using Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, and similar tools.
- Monitor organic search performance, keyword rankings, website traffic, conversions, leads, and AI search visibility.
- Prepare regular performance reports and identify actionable insights.
- Measure digital performance based on traffic, rankings, search visibility, AI visibility, leads, conversions, and business impact.
What We're Looking For
- 2–4 years of professional experience in a digital marketing agency.
- Digital marketing agency experience is mandatory.
- Strong hands-on experience in SEO, with SEO being the primary area of expertise.
- Understanding or hands-on experience with GEO and AEO.
- Strong understanding of on-page, technical, content, and off-page SEO.
- Experience with Google Search Console and Google Analytics 4.
- Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Ubersuggest, or Screaming Frog.
- Strong keyword research and competitor analysis skills.
- Understanding of website structure, crawling, indexing, redirects, canonicalization, schema markup, and technical SEO.
- Good understanding of content marketing, search intent, topical authority, and content optimization.
- Familiarity with ChatGPT, Claude, Gemini, Perplexity, or similar AI platforms.
- Working knowledge of Google Ads and Meta Ads.
- Basic understanding of marketing automation, CRM workflows, email automation, or ticketing systems.
- Familiarity with Zoho Desk or Zoho CRM is an added advantage.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and priorities in an agency environment.
- Ability to work independently and take complete ownership of projects from strategy to execution and optimization.
- Strong communication and client/stakeholder management skills.
What You'll Own
SEO & Organic Growth → GEO & AEO → Content → Website Optimization → Social Media → Paid Marketing → Automation → Analytics
The ideal candidate is someone who doesn't just execute assigned tasks but can identify opportunities, build strategies from scratch, execute them, measure results, automate repetitive processes, and continuously optimize performance.
Preferred Tools
Google Analytics 4 | Google Search Console | Google Tag Manager | SEMrush | Ahrefs | Screaming Frog | Google Ads | Meta Ads | Zoho CRM | ChatGPT | Claude | Gemini | Perplexity
To Apply
Interested candidates can send their updated resume to deepak.s@filemyepr.in
Click on Apply to know more.
