**Job Description: Business Head, OTT**
**Company:** Vedanshi Cinematix pvt limited
**Location:** Hyderabad (with travel to Mumbai and key regional markets)
**Reports to:** Founders & CEO
**Type:** Full-time, founding leadership team
**About OTT**
An upcoming OTT under Vedanshi Cinemtix pvt Limited is a multi-language Indian OTT and content network combining licensed regional films, original programming, creator-led content, and AI-assisted production. The platform runs on a tri-modal model (AVOD, SVOD, TVOD) with a tiered subscription ladder, built to serve audiences across Indian and other regional languages.
**Role Summary**
The Business Head owns OTT's revenue engine and commercial strategy end to end. This person turns content, audience, and creator scale into sustainable revenue across advertising, subscriptions, transactions, and partnerships, and leads the business toward profitability in line with the company's growth plan.
**Key Responsibilities**
*Revenue & P&L*
- Own the business P&L, revenue targets, and unit economics across AVOD, SVOD, and TVOD streams.
- Build and run annual and quarterly business plans, forecasts, and budgets with the founders and finance.
- Track burn, CAC, ARPU, retention, and content ROI, and drive the path to EBITDA-positive operations.
*Monetization*
- Lead ad sales strategy: direct brand partnerships, agency relationships, programmatic, and sponsored/branded content.
- Optimize subscription pricing, tier structure, bundles, and conversion funnels with product and marketing.
- Develop TVOD and premiere windows for high-value titles.
*Partnerships & Distribution*
- Secure telco, ISP, device/Smart TV, and OEM distribution and bundling deals.
- Build syndication and co-production partnerships with studios, production houses, and other platforms.
- Support content acquisition deal structuring (revenue-share, minimum guarantee, exclusive/non-exclusive tiers) alongside the content team.
*Creator & Content Economics*
- Design creator and filmmaker revenue-share models that are attractive to partners and sustainable for Plexar.
- Work with content and creator operations to prioritize genres, languages, and formats by commercial return.
*Growth & Market Expansion*
- Drive market entry plans for new languages and regions.
- Partner with marketing on user acquisition, launch campaigns, and retention programs.
*Leadership & Investor Support*
- Build and lead the sales, partnerships, and business development team.
- Contribute to fundraising: investor meetings, business metrics, and board reporting.
**Requirements**
- 12+ years' experience in media, OTT, broadcast, or digital content, with at least 5 years in a senior revenue or business leadership role.
- Proven record of hitting revenue targets and managing a P&L.
- Strong network across advertisers, agencies, telcos, and content studios in India.
- Deep understanding of OTT business models, ad-tech, subscription economics, and content licensing.
- Familiarity with regional content markets is a strong advantage.
- Comfortable in a startup environment: hands-on, fast-moving, and data-driven.
- MBA or equivalent preferred, not mandatory.
**Success Metrics (first 12–18 months)**
- Revenue achieved against plan across each monetization stream.
- Number and value of distribution and brand partnerships closed.
- Subscriber growth, paid conversion, and ARPU improvement.
- Progress toward the company's profitability milestones.
**What We Offer**
- A founding leadership role in a fast-growing regional OTT network.
- Competitive salary plus industry standard benifits.
- The chance to shape the commercial foundation of the platform from launch.
