Website:
sbooch.com
Job details:
Company Description SBOOCH Kombucha is a premium kombucha brand in India, offering refreshing, non-alcoholic beverages crafted with real, farm-fresh ingredients and no artificial flavors, preservatives, or additives. Each brew is designed to be light, clean, and rich in antioxidants, with less sugar and more flavor for gut-conscious and flavor-curious consumers. The brand highlights regional Indian taste profiles, balancing great flavor with thoughtful nutrition. SBOOCH is positioned as a versatile drink for work, social occasions, and everyday guilt-free enjoyment, inviting people to be part of #TheSboochCulture.
Role Description The Brand and Business Development Specialist is a full-time, on-site role based in Mumbai. This role focuses on strengthening the SBOOCH brand and driving business growth through strategic initiatives and relationship-building. Day-to-day responsibilities include developing and executing brand strategies, managing brand positioning and messaging across channels, and supporting marketing campaigns and promotions. The specialist will identify and pursue new sales opportunities, build and maintain partnerships with retailers, cafés, and other stakeholders, and monitor market trends and competitor activities. The role also involves conducting regular performance analysis, generating reports, collaborating with cross-functional teams, and representing SBOOCH at events, tastings, and activations.
Qualifications
- Strong Brand Strategy and Brand Management skills, with experience building and maintaining consumer brands.
- Proficiency in Branding and Communication, including clear, engaging messaging across digital and offline touchpoints.
- Sales experience with the ability to identify opportunities, pitch effectively, and nurture long-term business relationships.
- Demonstrated ability to work collaboratively with marketing, operations, and leadership teams to execute growth initiatives.
- Comfort with data analysis, reporting, and performance tracking using basic business and productivity tools.
- Previous experience in FMCG, beverage, or health and wellness sectors is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Self-driven, detail-oriented, and able to thrive in a fast-paced, entrepreneurial environment.
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