Upbott Consulting, Inc
Website:
upbott.com
Company:
https://www.linkedin.com/company/upbott-consulting
Seniority: Mid-Senior level
Industries: IT Services and IT Consulting
Job details:
Job Title: B2B eCommerce Growth Marketing Lead
Experience: 5–8 Years
Location: Remote
Employment Type: Full-time / Contract
About the Role
We are looking for a hands-on B2B eCommerce Growth Marketing Lead with proven experience driving revenue growth for US/international eCommerce brands.
The ideal candidate should have end-to-end ownership of Performance Marketing, Organic SEO, and Email Marketing, with experience managing marketing budgets, revenue, lead generation, and digital growth across B2B eCommerce businesses.
Note: This is a Growth Marketing role, not an eCommerce Operations or Marketplace Management role.
Key Responsibilities
- Own and scale Performance Marketing (Google Ads & LinkedIn Ads) to generate qualified B2B leads and maximize ROAS.
- Develop and execute Organic SEO strategies to improve rankings, traffic, and conversions.
- Build and optimize Email Marketing & Automation campaigns for lead nurturing and customer retention.
- Drive growth across Shopify, BigCommerce, Magento, WooCommerce, or similar eCommerce platforms.
- Improve website performance through CRO, A/B Testing, and Landing Page Optimization.
- Manage marketing budgets and track key metrics including Revenue, ROAS, CAC, CPL, MQLs, SQLs, and Conversion Rate.
- Analyze campaign performance using GA4, CRM, and marketing analytics tools.
- Collaborate with Sales, Product, and Business teams to drive pipeline and revenue.
- Leverage AI tools and automation to improve marketing efficiency and campaign performance.
Mandatory Requirements
- 5–8 years of experience in Growth Marketing/Digital Marketing.
- Experience working with B2B eCommerce brands.
- Experience working with US or international clients/markets.
- Hands-on expertise in all three:
- Google Ads & LinkedIn Ads (PPC)
- Organic SEO
- Email Marketing & Automation
- Experience with Shopify, BigCommerce, Magento, WooCommerce, or similar platforms.
- Experience managing marketing budgets, revenue, and lead generation.
- Strong understanding of CRO, A/B Testing, Marketing Automation, GA4, CRM, and AI-powered marketing tools.
- Excellent analytical and communication skills.
Preferred Qualifications
- B.Tech preferred; MBA is a plus.
- Experience with HubSpot, Salesforce, Klaviyo, SEMrush, Ahrefs, Looker Studio, and AI tools such as ChatGPT, Claude, or Gemini.
Success Metrics
- Revenue Growth
- Qualified Lead Generation (MQLs & SQLs)
- ROAS & CAC Improvement
- Organic Traffic & Keyword Rankings
- Email Marketing Performance
- Website Conversion Rate
Who Should Apply?
✔ Hands-on Growth Marketers with expertise in PPC + Organic SEO + Email Marketing.
✔ Professionals who have managed marketing budgets, revenue, and international B2B eCommerce growth.
✔ Candidates with experience working on Shopify or similar eCommerce platforms.
Interested?
We'd love to hear from you!
Send your resume to 👉 varsha@upbott.com
About Company
Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.
We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.
Click on Apply to know more.
