Website:
lifesight.io
Job details:
Company Overview
Factori is a rapidly growing location and consumer intelligence company built for an AI-first world. Each day we ingest billions of privacy-compliant signals and maintain the world’s most comprehensive consumer, mobility and point-of-interest database. Our AI-driven insights help Fortune 500 brands, global media agencies and technology innovators decide where to invest, build and grow. Headquartered in New York City with hubs across APAC, EMEA and the Americas, we operate with the ownership mindset of a startup and the global footprint of an enterprise data leader.
Role Summary
We are looking for a Growth Marketing & AI-GTM Lead who can build and scale Factori.ai’s AI-native growth engine across enterprise and mid-market segments. The role will be responsible for creating qualified demand, improving funnel conversion, generating sales-ready opportunities, building autonomous GTM systems, and driving measurable pipeline growth for a data-led B2B business.
The ideal candidate should be able to market a complex data, AI, or technology product by translating technical capabilities into clear commercial use cases. Beyond traditional growth marketing, the candidate should leverage AI, automation, and agentic workflows to improve speed, personalization, operational efficiency, and decision-making across the go-to-market function. The role requires hands-on ownership of campaigns, content-led demand, paid acquisition, account-based marketing, AI-powered growth systems, sales alignment, and growth analytics.
Key Responsibilities
- Build and own Factori.ai’s AI-native growth marketing strategy across target industries, buyer personas, geographies, and high-value account segments.
- Define and refine the ideal customer profile by working closely with sales, product, and leadership teams to identify high-propensity accounts, buying signals, and commercial use cases.
- Create a predictable, AI-powered demand generation engine focused on qualified pipeline, opportunity creation, and revenue contribution rather than lead volume alone.
- Develop and execute multi-channel growth campaigns across LinkedIn, Google, email, SEO, retargeting, content, partner channels, and emerging AI-native distribution channels.
- Drive account-based marketing programs for strategic enterprise and mid-market accounts using AI-driven research, account enrichment, persona-led campaigns, and sales-aligned outreach.
- Translate Factori.ai’s data, location intelligence, mobility, places, and audience capabilities into clear growth use cases for industries such as retail, real estate, financial services, logistics, advertising, AI platforms, and enterprise data teams.
- Build campaign narratives around business outcomes such as customer intelligence, market expansion, store or branch planning, audience targeting, AI data enrichment, demand forecasting, and operational intelligence.
- Own the full marketing funnel from awareness and demand generation to lead capture, nurture, qualification, sales handoff, opportunity creation, and pipeline acceleration while identifying opportunities to automate repetitive GTM workflows.
- Improve website and landing-page conversion through AI-assisted experimentation, sharper messaging, personalization, A/B testing, SEO improvements, and continuous performance optimization.
- Create high-converting growth assets including landing pages, email journeys, product explainers, case studies, industry reports, use-case pages, executive content, and AI-assisted content systems that improve speed, consistency, and personalization.
- Run paid acquisition campaigns with clear tracking of cost per lead, cost per qualified opportunity, conversion rates, pipeline ROI, and channel-level performance.
- Build segmented nurture programs that move prospects from awareness to sales readiness through AI-powered email workflows, content sequencing, retargeting, and persona-specific messaging.
- Partner closely with SDR and sales teams to improve lead quality, qualification criteria, campaign feedback loops, handoff processes, and opportunity conversion.
- Design outbound support campaigns for named accounts, target personas, priority industries, and active sales opportunities using AI-driven research and personalized messaging.
- Use data and AI to continuously optimize campaign targeting, messaging, channel mix, creative performance, landing pages, distribution strategies, and funnel movement.
- Establish growth dashboards and AI-powered reporting systems to track campaign performance, funnel conversion, pipeline contribution, revenue influence, and automation effectiveness.
- Identify and test new growth channels including partnerships, ecosystem campaigns, marketplaces, AI-native channels, and strategic data partnerships.
- Build thought leadership-led demand through AI-assisted content creation, reports, LinkedIn campaigns, newsletters, executive content, webinars, industry insights, and category education.
- Support product-led and data-led growth initiatives by converting demo requests, API interest, dataset inquiries, and product engagement into qualified sales opportunities.
- Create a repeatable AI-first GTM operating rhythm through experimentation frameworks, autonomous workflows, real-time performance monitoring, and continuous optimization.
AI & Agentic GTM Systems
- Design and build internal AI-powered GTM workflows using platforms such as n8n, Clay, APIs, LLMs, MCP servers, workflow automation platforms, and modern AI tooling.
- Build autonomous systems that automate prospect research, account intelligence, enrichment, lead qualification, outbound personalization, campaign execution, reporting, and growth operations.
- Develop reusable AI agents and workflows that improve execution speed, consistency, personalization, and operational efficiency across the marketing and sales organization.
- Build an autonomous distribution engine that intelligently repurposes and distributes product launches, customer stories, reports, case studies, thought leadership, and campaign assets across relevant owned, earned, and paid channels with minimal manual intervention.
- Continuously evaluate emerging AI technologies and identify opportunities to automate and improve GTM execution across the organization.
Required Experience
- 5+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, integrated marketing, or AI-enabled GTM.
- Experience marketing SaaS, data products, analytics platforms, AI platforms, APIs, martech, adtech, or other enterprise technology solutions.
- Proven experience in building demand generation programs that contribute directly to qualified pipeline and revenue outcomes.
- Hands-on experience with paid media, LinkedIn campaigns, Google campaigns, email marketing, SEO, content-led demand, account-based marketing, and growth analytics.
- Experience working closely with sales teams on lead quality, qualification, funnel movement, campaign feedback, and opportunity conversion.
- Hands-on experience building workflow automation using platforms such as n8n, Clay, Make, Zapier, or similar automation technologies.
- Experience integrating AI tools, APIs, LLMs, or workflow automation into marketing, sales, or GTM processes.
- Comfort working with growth and marketing platforms such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Apollo, Clay, OpenAI, Anthropic, enrichment platforms, and similar AI-native GTM tools.
Skills & Capabilities
- Strong ability to simplify complex data and technology propositions into clear business value and buyer-specific messaging.
- Strong analytical ability across funnel metrics, campaign ROI, attribution, channel performance, cost per qualified opportunity, pipeline influence, and revenue contribution.
- Ability to create and execute integrated campaigns across awareness, acquisition, nurture, conversion, and pipeline acceleration.
- Strong understanding of AI-native marketing, workflow automation, agentic systems, and modern GTM architecture.
- Ability to identify repetitive GTM workflows and transform them into scalable autonomous systems.
- Strong content and campaign judgment with the ability to create industry narratives, executive content, reports, use-case pages, landing pages, and AI-assisted content workflows.
- High comfort with experimentation, rapid prototyping, A/B testing, growth sprints, campaign diagnostics, and continuous optimization.
- Ability to work in an early-stage or growth-stage environment where systems, automation, and processes are continuously evolving.
- Strong systems-thinking mindset with a bias toward automation, scalability, operational excellence, and measurable business outcomes.
Preferred Background
Experience in B2B SaaS, Data-as-a-Service, location intelligence, customer intelligence, martech, adtech, analytics, AI, business intelligence, enterprise APIs, or marketing measurement would be valuable.
Experience marketing to CMOs, Heads of Growth, Data Leaders, Product Leaders, Strategy Teams, Retail Expansion Teams, Real Estate Teams, Enterprise AI Teams, and Revenue Operations leaders would also be relevant.
Experience building AI-powered GTM workflows, agentic systems, autonomous distribution engines, or internal marketing automation platforms would be a strong advantage.
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