NOHRE
Website:
nohre.com
Company:
https://www.linkedin.com/company/maisonnohre
Seniority: Mid-Senior level
Industries: Retail Luxury Goods and Jewelry
Job details:
Social Media & Brand Growth Manager
Location: Delhi, India — In Office
Company: NOHRE
Role Type: Full-time
About NOHRE
NOHRE is a luxury fashion house built between New York and Delhi, creating hand-embellished nightwear and swimwear through modern silhouettes, Indian craftsmanship, and an atelier-led approach.
Following our Miami Swim Week runway debut, we are looking for a Social Media & Brand Growth Manager to join our Delhi team and help build NOHRE’s digital world across Instagram, TikTok, Pinterest, and LinkedIn.
About the Role
This is not a role for someone who only schedules posts.
We are looking for a strategic, creative, and highly organized person who can turn everything happening across NOHRE—design, craftsmanship, fittings, product development, founder stories, events, partnerships, launches, and everyday brand building—into consistent and compelling content.
As an in-office member of the team, you will work closely with the founders, designers, atelier, production team, models, photographers, and collaborators to identify and capture content opportunities in real time.
You will help shape how the brand is seen, grow an engaged audience, strengthen brand recognition, and create clearer pathways from social discovery to website traffic, enquiries, and sales.
Responsibilities
- Develop and manage NOHRE’s organic social media and brand-building strategy
- Build and maintain a monthly cross-platform content calendar
- Plan content across Instagram, TikTok, Pinterest, and LinkedIn
- Identify and capture content opportunities within the atelier and office
- Develop platform-specific concepts rather than reposting identical content everywhere
- Create content briefs, shot lists, scripts, captions, hooks, and calls to action
- Manage Instagram feed posts, Reels, Stories, Highlights, product tagging, alt text, and community engagement
- Film and edit social-first content featuring products, craftsmanship, fittings, founders, team members, and behind-the-scenes moments
- Develop short-form video series and oversee the editing process
- Build NOHRE’s Pinterest presence through searchable boards, product Pins, editorial content, and website traffic
- Manage NOHRE’s company LinkedIn presence and support the founder’s LinkedIn content
- Turn brand milestones, partnerships, craftsmanship, entrepreneurship, and company growth into compelling business-facing stories
- Organize and repurpose campaign, runway, product, atelier, founder, sourcing, and behind-the-scenes content
- Coordinate with photographers, videographers, editors, creators, stylists, PR, and other team members
- Support influencer gifting, product loans, creator outreach, content permissions, and relationship tracking
- Respond to comments, direct messages, tags, and relevant community conversations
- Monitor performance and provide clear monthly reporting with recommendations
- Track website traffic, product interest, engagement, follower growth, saves, shares, video retention, enquiries, and social-assisted sales
- Maintain an organized content library and workflow through Asana or an equivalent platform
What We Are Looking For
- Experience managing social media for a fashion, luxury, beauty, hospitality, lifestyle, or design-led brand
- Strong understanding of Instagram, TikTok, Pinterest, and LinkedIn
- Confidence filming content on a phone or camera in a fast-moving working environment
- Strong short-form video editing skills
- Excellent visual judgment and an understanding of premium brand presentation
- Strong copywriting and storytelling skills
- Experience developing strategy as well as executing content
- Experience using Canva, CapCut, Adobe Creative Suite, or similar tools
- Strong organizational skills and attention to detail
- Ability to interpret analytics and turn them into clear next steps
- Understanding of influencer, creator, stylist, and community relationship management
- Ability to take ownership without waiting for the founders to provide every concept, caption, or reminder
- Must be based in Delhi or able to commute reliably to the office
You May Be a Strong Fit If You
- Understand the difference between attractive content and effective brand building
- Can see a fitting, atelier moment, sourcing trip, meeting, or product detail and immediately recognize the content opportunity
- Can balance creativity with commercial objectives
- Know how to build recognizable recurring content series
- Are comfortable working closely with founders in a fast-moving environment
- Are proactive about identifying missing content, opportunities, and problems
- Are excited by fashion, craftsmanship, culture, hospitality, and emerging luxury
- Want to help build a brand rather than simply maintain an existing account
What Success Looks Like
Within the first three months, we expect this person to:
- Establish a clear and consistent content system
- Improve the quality and consistency of NOHRE’s social presence
- Create a reliable publishing rhythm across priority platforms
- Develop recognizable content pillars and recurring series
- Capture the activity happening within the Delhi office and atelier
- Strengthen Instagram Stories and short-form video
- Build an active Pinterest and LinkedIn presence
- Improve community engagement and responsiveness
- Increase qualified reach, website traffic, product discovery, and enquiries
- Create clear reporting and accountability around performance
How to Apply
Please submit:
- Your resume or LinkedIn profile
- A portfolio or examples of accounts you have directly managed
- Examples of short-form video, copywriting, Pinterest, or LinkedIn work
- A brief note explaining what you believe NOHRE should become known for online
- Your current location, availability, and compensation expectations
- A clear explanation of which parts of the role you can personally execute
Please apply only if you are available to work from our Delhi office and are comfortable owning both strategy and execution.
Click on Apply to know more.
