Kotak Life
Website:
kotaklife.com
Company:
https://www.linkedin.com/company/kotak_life
Seniority: Mid-Senior level
Industries: Insurance
Job details:
Role: Marketing Manager
Job Title: Chief Manager
Education: MBA (Full Time)
Experience: 5 years +
Work Location: Goregaon (East), Mumbai
Do you believe great marketing doesn't stop at campaigns but comes alive in the field?
We're looking for a BTL Manager who can turn ideas into action, create excitement on the ground, and help our sales teams win more customer conversations. This role is for someone who thinks creatively and doesn't wait for a brief to arrive—they create opportunities and make things happen.
If you have a passion for field marketing and love seeing your ideas, come to life across markets, we'd love to meet you.
What You'll Do
Bring Campaigns to the Field
- Conceptualise and execute innovative BTL initiatives across our distribution network
- Translate brand and product campaigns into impactful field activations, communication tools, contests, engagement programs, and merchandising ideas
- Create excitement and momentum that energises sales teams and drives participation
- Work closely with Sales teams to identify regional opportunities and develop localised marketing initiatives
Drive Lead Generation & Measure Impact
- Design and execute on-ground lead generation programs that create meaningful business opportunities
- Track performance, measure ROI, and continuously optimise activities for greater effectiveness
Manage Agencies & Partners
- Brief and collaborate with vendors and creative agencies
- Continuously challenge and elevate creative output to deliver stronger field impact
What We're Looking For
- 5–10 years of experience in BTL / trade marketing, field promotions, or activation-led roles
- Proven experience creating executable programs that drive customer footfalls, dealer/retailer engagement, and sales activation
- A creative thinker who can take an idea from concept to flawless execution
- Strong project management skills with the ability to manage multiple stakeholders and partners
- Excellent communication and interpersonal skills
- Comfortable leveraging AI-powered tools and platforms to accelerate creative development and execution
Click on Apply to know more.
