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Job details:
Assistant Manager – Brand Marketing
Company Information
Location: Mumbai based - India Remote
Working Hours: Aligned with US Eastern Time (EST)
Reporting To: Marketing Manager
Experience: 3–5 Years
Experience in Food & Beverage industry will be preferred.
About the Role
Assistant Manager – Brand Marketing to support the marketing operations of the brand across international markets including the USA, Canada, UK, Europe, Australia, and other global regions.
The role requires close collaboration with the US marketing team, international sales teams, distributors, and external agencies to ensure seamless execution of integrated marketing campaigns, product launches, retail activations, and day-to-day brand marketing initiatives.
Key Responsibilities
Marketing Campaign Management
- Coordinate integrated marketing campaigns across Digital, Social Media, Influencer Marketing, PR, Retail Promotions, Consumer Demos, Events, and Brand Partnerships.
- Ensure timely execution of campaigns while maintaining brand consistency.
- Monitor campaign milestones and coordinate deliverables across teams.
Agency & Vendor Coordination
- Prepare detailed creative and campaign briefs for agencies.
- Manage agency timelines, approvals, revisions, creative assets, and deliverables.
- Coordinate with Digital, Creative, PR, Website, Influencer, Media Buying, and Activation agencies.
New Product Development (NPD)
- Coordinate marketing support for New Product Launches.
- Manage packaging design coordination and artwork approvals.
- Review product information, packaging communication, labels, and launch collateral.
- Ensure launch timelines are achieved.
Marketing Operations
- Coordinate dispatch of:
- Product Samples
- Marketing Collateral
- POSM Materials
- Event Kits
- Promotional Merchandise
- Liaise with internal departments to ensure timely execution.
Content Review & Brand Communication
Review and coordinate:
- Social Media Content
- Videos
- Packaging Communication
- Product Catalogues
- Sell Sheets
- Brochures
- Newsletters
- Promotional Literature
- Retail Communication Materials
Cross-functional Coordination
- Work closely with International Sales Teams and Distributors.
- Collect market requirements and execution updates.
- Coordinate between Marketing, Sales, Design, Packaging, Procurement, and Supply Chain teams.
Project Management
Maintain and update:
- Marketing Calendar
- Campaign Tracker
- Asana Boards
- Budget Tracker
- Invoice Tracker
- Marketing Asset Library
- Project Status Reports
Reporting & Analytics
- Track campaign performance.
- Monitor website performance.
- Support reporting using Google Analytics 4.
- Prepare management reports and performance dashboards.
Stakeholder Management
- Follow up independently with internal and external stakeholders.
- Ensure project completion within agreed timelines.
- Escalate delays proactively.
Candidate Requirements
Education
- MBA in Marketing / PGDM (Marketing)
- Bachelor's Degree in Marketing, Business Administration, Communications, or related discipline.
Experience
- 3–5 years of experience in:
- Brand Marketing
- Integrated Marketing
- FMCG Marketing
- Consumer Goods
- Advertising Agency (Account Management)
Click on Apply to know more.