Purplle.com
Website:
purplle.com
Company:
https://www.linkedin.com/company/purplle-com
Seniority: Not Applicable
Industries: Technology, Information and Internet
Job details:
5Key Responsibilities
- Own the brand and drive overall business performance and P&L.
- Lead the complete product launch lifecycle — from consumer insights and trendspotting to conceptualization, pricing, packaging, communication, and go-to-market strategy.
- Collaborate cross-functionally with marketing, R&D, supply chain, and sales teams to ensure successful launches and sustained growth.
- Partner with online and offline channel teams to curate the product portfolio and drive category performance across platforms.
Requirements
- MBA from a reputed B-school with 5+ years of post-MBA work experience.
- Experience with consumer brands known for innovation, strong NPD (New Product Development) capabilities, and rapid growth.
- Prior experience in beauty, skincare, or related consumer categories preferred.
- Proven track record of leading new product launches and scaling product lines.
- Strong business acumen, analytical skills, and a passion for consumer trends and brand building.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
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